e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
e-commerce
Goafest 2026 names Mediakart co-presenter with LinkedIn and Spotify
Mediakart joins as co-presenter while Linkedin and Spotify Advertising come on board as powered by sponsors for South Asia’s biggest ad and marketing festival.
MUMBAI: Goafest is plugging in some serious star power and the volume is about to go up. The 19th edition of South Asia’s premier advertising, media and marketing festival, jointly organised by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), has announced Mediakart as Co-presenter and Linkedin and Spotify Advertising as Powered by sponsors. The three-day event will take place from 20 to 22 May 2026 at Taj Cidade de Goa Horizon and is expected to draw more than 2,000 industry leaders and professionals.
The new partnerships bring fresh energy to a festival already known for sparking big conversations, driving innovation and celebrating creative excellence through keynotes, panels and masterclasses.
Goafest 2026 Organising Committee Co-Chair and Havas Media Network India CEO Mohit Joshi said, “We are delighted to welcome Mediakart, LinkedIn and Spotify Advertising to Goafest 2026. Each of them brings their unique and impactful brand presence to the festival in today’s evolving advertising and marketing ecosystem.”
Mediakart business head Shahad Anand, of added, “Goafest stands as one of India’s most prestigious platforms celebrating excellence, innovation, and the evolving future of advertising and marketing. MediaKart is proud to associate as a co-presenting sponsor.”
A Spotify spokesperson noted, “The platform that Goafest provides, where we can gather as an industry to exchange ideas, collaborate and build for the future has proven incredibly valuable over the years.”
With its strong line-up of sponsors and a packed programme, Goafest 2026 is shaping up to be more than just another industry gathering, it’s fast becoming the place where the region’s brightest advertising minds come together to shape what’s next. Whether you’re into strategy, creativity or the latest tech, this year’s edition promises to deliver the kind of buzz that lingers long after the last session ends.
