MAM
Ambuja Cements’ Hospital innovates rural healthcare
Mumbai: Ambuja Cements, the cement and building material company of the diversified Adani Group, has gone beyond its traditional role of constructing buildings to actively contribute to community development in a significant manner. An exemplary instance of this commitment is evident through Ambujanagar Multispecialty Hospital (AMH), where a remarkable case involving the treatment of multiple abnormally sized fibroids in a patient was successfully undertaken.
Kailashben Kachadiya, a 45-year-old woman, sought medical attention at the gynaecology outpatient department of Ambujanagar Multispecialty Hospital, Gujarat, with complaints of lower abdominal pain and a sense of heaviness. A subsequent ultrasound examination revealed a complex and atypical medical condition characterised by multiple fibroids, including a substantial fundal fibroid. These findings indicated an abnormal enlargement of the uterus, comparable to that observed in a woman seven months into the pregnancy, leading to considerable discomfort and pain for Kachadiya. Under the meticulous care of gynaecologist Dr Hetal Gohil and with the unwavering support of the entire operating theatre staff, the surgical procedure was executed successfully by leveraging the expertise of the AMH medical team.
Ambuja Cements commends the unwavering commitment of Ambujanagar Multispecialty Hospital’s doctors and staff in effectively managing an extraordinary case highlighting the significance of accessible healthcare in rural communities where specialised medical intervention and the overall well-being of the community seamlessly converge. This, in turn, has also led to the multispecialty hospital becoming the beacon of hope for the local population seeking top-notch medical care, eliminating the need for arduous journeys and costly accommodations.
Ambuja Cements proudly embraces its role in fostering community development that extends beyond construction. Its ongoing efforts continue to enrich lives and make a positive impact through healthcare accessibility. This initiative stands as a testament to the brand’s unwavering dedication to comprehensive advancement and the sustainable growth of the communities it serves.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
