ITV News
Garware Hi-Tech Films to showcase smart film solutions at Media Expo
New graphic, cloaking and PDLC films target branding and privacy needs
MUMBAI: Garware Hi-Tech Films is set to spotlight its latest innovations in visual and smart film technologies at Media Expo 2026, as it looks to expand its footprint in modern branding and workspace solutions.
The company will unveil a new portfolio comprising Graphic Films, Cloaking Films and PDLC Smart Films, each designed to address evolving needs across advertising, corporate environments and architectural applications.
Graphic Films are positioned as versatile, high-performance solutions for branding, enabling applications such as signage, window graphics and vehicle wraps. Cloaking Films, on the other hand, focus on privacy, allowing visibility through glass while shielding sensitive digital content from view, making them suited for offices and meeting spaces.
The highlight of the showcase is PDLC Smart Films, which offer switchable transparency, allowing glass surfaces to turn opaque or clear with the application of electricity. The technology is aimed at dynamic, adaptable spaces where privacy and openness need to coexist.
Commenting on the development, Garware Hi-Tech Films director sales and marketing Deepak Joshi said, “Innovation continues to be at the core of Garware Hi-Tech Films. Our participation at Media Expo 2026 reflects our focus on expanding beyond traditional applications into advanced visual communication and smart surface solutions.”
Adding to this, Garware Hi-Tech Films vice president sales and marketing Rajat Dhingra said, “With these new solutions, we are strengthening our specialty films portfolio to cater to the growing demand for branding, privacy, aesthetics and functionality.”
The newly introduced solutions will be rolled out through the company’s expanding distribution network, ensuring wider accessibility and professional application support.
With its latest showcase, Garware Hi-Tech Films is signalling a clear shift towards future-ready materials that blend design, technology and practicality, positioning itself at the intersection of branding innovation and smart infrastructure.
ITV News
Paroma Dayal joins dentsu as VP, sports, e-sports, gaming & live experiences
Senior leader to steer brand partnerships and live experiences in fast-evolving space
MUMBAI: Paroma Dayal has taken on a new role at dentsu as vice president for sports, e-sports, gaming and live experiences, signalling the agency network’s sharpened focus on high-growth content ecosystems.
In her new position, Dayal will lead strategic expansion across sports and gaming, working at the intersection of brand partnerships, live experiences and integrated marketing solutions. The mandate reflects a broader industry shift where fandom, content and commerce increasingly converge.
Dayal brings over 15 years of experience spanning digital platforms, broadcast networks and advertising sales. Most recently, she served as senior client partner for APAC at Quora, where she worked on business strategy and client growth across the region.
Before that, she was associate director at MX Player, overseeing monetisation and brand solutions for MX Player and MX Takatak. Her earlier stint at Viacom18 Media Private Limited saw her rise to senior manager and group head north for ad sales and brand solutions across youth, music and English entertainment channels.
She also held roles at Viacom, managing advertising sales for brands such as MTV, VH1 and Comedy Central, and began her career with stints at Star India Pvt Ltd, India Today and NDTV.
Academically, Dayal completed an executive MBA from UCLA Anderson School of Management in 2024, adding formal training in brand management and digital marketing to her hands-on industry experience. She is also a graduate of Jesus and Mary College in New Delhi.
Her appointment comes at a time when brands are doubling down on sports and gaming as cultural touchpoints, not just media channels. With Dayal at the helm, dentsu appears set to play a more active role in shaping how brands show up in these fast-moving arenas.
