Brands
Victoria’s Secret launches Summer Signature campaign in India
Triptii Dimri fronts collection blending comfort, style and everyday ease
MUMBAI: Victoria’s Secret has rolled out its Summer Signature campaign in India, bringing actor Triptii Dimri on board as the face of its latest collection aimed at blending comfort with signature style.
The campaign introduces the Summer Signature range, featuring the brand’s recognisable striped designs across lingerie and sleepwear. Positioned as easy-to-wear yet polished, the collection leans into everyday comfort while retaining a touch of glamour.
The line-up includes wardrobe staples such as logo T-shirts, wireless bras and matching panties, alongside sleepwear options like satin slips and long pyjama sets. Running parallel to this launch is the Cool Air collection, which highlights breathable fabrics and quick-drying materials designed for all-day wear.
The campaign reflects a broader shift in the lingerie segment, where comfort-led fashion is increasingly taking centre stage. By pairing soft fabrics with familiar branding, the brand appears to be targeting consumers looking for both practicality and style.
Speaking about the collaboration, Triptii Dimri said, “I’m excited to partner with Victoria’s Secret, a brand that celebrates individuality and empowers women to feel confident in their own skin. The Signature CoolBra and Summer Signature collections are all about comfort and ease, and that really resonates with me.”
The collection is now available across select stores in India and online, with pricing spanning multiple categories and sizes to cater to a wide audience.
With this campaign, Victoria’s Secret is not just selling style, it is leaning into a comfort-first narrative that aligns with evolving consumer preferences, making everyday essentials feel just a bit more elevated.
Brands
Kaspersky and KidZania want Indian children to fight hackers before they hit their teens
Kaspersky and KidZania open a cyber investigation centre in Mumbai to teach children how to outsmart hackers
MUMBAI: India’s children are growing up online faster than anyone can protect them. Kaspersky, the global cybersecurity firm, is betting that the best way to fix that is to make six-year-olds feel like detectives.
The company has opened a Cyber Investigation Centre inside KidZania Mumbai at R City Mall, Ghatkopar, in what it is calling a first-of-its-kind cybersecurity role-play experience for children. Kids suit up in Kaspersky uniforms, sit down at dedicated workstations loaded with security software, and spend 20 minutes cracking simulated cases of phishing, identity theft and cyberbullying. Up to six children can play investigator at a time. Those who crack the case walk away with a personalised Kaspersky Cyber Investigator card — and a healthy suspicion of dodgy links.
The timing is not accidental. In India, 82.2 per cent of children have access to a mobile device by the age of 14. They use it to stream, game, chat and study. Most of them have never heard the word “phishing.”
“The earlier we equip children with the awareness and skills to navigate the digital world safely, the stronger our collective digital future becomes,” said Jaydeep Singh, general manager for India at Kaspersky. Tarandeep Singh Sekhon, chief business officer of KidZania India, put it more plainly: “Every parent today is thinking about how to prepare their child for a digital-first future.”
The partnership comes with commercial sweeteners. Visitors buying KidZania tickets get a complimentary two-month Kaspersky trial subscription. Annual pass holders get a full year’s subscription thrown in. Discount vouchers go out at the exit gates.
The launch ceremony leaned into KidZania’s theatrical DNA — a diya lighting, a dance performance, a key handover, a parade through the miniature city, and a ribbon-cutting at the new centre.
Cybercriminals, it turns out, do not discriminate by age. Kaspersky and KidZania are hoping that neither will the next generation of people trying to stop them.
