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Saatchi & Saatchi India rolls out FedEx campaign with CSK stars
Dhoni and CSK teammates front films showing SMEs scaling globally with ease
MUMBAI: Saatchi & Saatchi India has unveiled a new digital campaign for FedEx, bringing together cricketing star power and business storytelling to highlight how Indian SMEs can expand globally with ease.
Titled ‘FedEx. The Move India Needs’, the campaign features Chennai Super Kings players MS Dhoni, Ruturaj Gaikwad and Urvil Patel. Across three short films, the players step into relatable business scenarios, illustrating how dependable logistics can turn hesitation into opportunity for Indian enterprises eyeing international markets.
Built on a light, humorous tone, the films move from ‘huh’ to ‘aha’ moments, using everyday business situations across sectors such as automotive, healthcare and e-commerce. The recurring cue ‘aise’ underscores the simplicity of choosing FedEx as a logistics partner, while spotlighting key global trade routes spanning the Americas, Europe and Asia.
Saatchi & Saatchi India senior executive creative director (North and East) Nisheeth Srivastava said, “Indian businesses are creating meaningful ripples globally, and it is FedEx that helps them do that, that too India mein baithe-baithe. We have crafted three stories with CSK players as storytellers. The scale and nature of SMEs have been carefully chosen to highlight FedEx capabilities, with a touch of humour woven in.”
FedEx vice president of marketing, customer experience and air network, MEISA Nitin Navneet Tatiwala added, “With ‘FedEx. The Move India Needs,’ we are bringing to life how Indian businesses can go global with greater ease and confidence. By combining our CSK association with relatable stories, the campaign highlights seamless, end-to-end logistics.”
The campaign also reinforces FedEx’s growing operational footprint in India, positioning the company as a one-stop solution capable of handling shipments of all sizes while enabling SMEs to compete on a global stage.
Now live across digital platforms, connected TV and social media, the campaign aims to drive both reach and relevance, reminding businesses that going global might just be easier than they think.
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TCS proposes Rs 31 dividend as Q4 results reflect steady profit growth
Tech giant recommends final payout following a year of steady growth and expansion
MUMBAI: Tata Consultancy Services Limited has signalled its confidence in the digital future by recommending a final dividend of Rs 31 per share. The payout, which remains subject to shareholder approval at the upcoming annual general meeting, caps off a year of significant activity for the global IT services leader.
The company reported a consolidated revenue from operations of Rs 267,021 crore for the year ended 31 March 2026, representing a steady increase from the Rs 255,324 crore recorded in the previous financial year. Net profit for the period also saw an uptick, reaching Rs 49,454 crore compared to Rs 48,797 crore twelve months prior.
Growth was visible across several key sectors, with banking, financial services, and insurance remaining the company’s largest revenue generator, contributing Rs 103,363 crore to the annual total. Despite the positive trajectory, the firm navigated some financial headwinds, including a one-off provision of Rs 1,010 crore related to a legal claim and Rs 1,388 crore in restructuring expenses.
The year was also defined by a flurry of international expansion. The group successfully integrated several new entities, including the acquisition of Coastal Cloud Holdings, LLC in January 2026 and the incorporation of new subsidiaries in Morocco and Saudi Arabia.
With its global footprint expanding and a healthy dividend on the horizon, the firm appears well-positioned to maintain its momentum in the competitive tech landscape.
