ITV News
Policybazaar CEO Tarun Mathur steps down
Sajja Praveen Chowdary named successor as insurance platform reshuffles leadership.
MUMBAI: Tarun Mathur has decided to close his policy at Policybazaar after years of steering the insurance aggregator. Policybazaar has announced that Tarun Mathur has stepped down as Chief Executive Officer and Principal Officer of the company, a wholly owned subsidiary of PB Fintech. Sajja Praveen Chowdary will take over as the new CEO and will also serve as whole-time director.
Chowdary, who joined the PB Fintech Group in 2011, has held leadership roles across multiple verticals. He currently heads “Policybazaar for Business,” the corporate and SME insurance and reinsurance arm. Under his leadership, this segment has grown into one of the fastest-expanding business insurance brokers in India and is positioning itself as a one-stop destination for such products.
A marketing professional with over 17 years of experience, Chowdary brings expertise in business management, product and technology management, business development, and project management in the e-commerce space.
Tarun Mathur began his career at HeroITES and later worked with ebookers and FE Global Technology Services. He joined Policybazaar as a co-founder and associate director of business development.
The leadership change comes as Policybazaar continues to strengthen its position in both retail and business insurance segments in a highly competitive market.
In the fast-paced world of insurtech, where policies change hands as quickly as premiums, Policybazaar has handed the baton to a long-time insider. With Chowdary at the wheel, the company appears well-positioned to keep its growth momentum rolling.
ITV News
Hyundai delivers massive campaign for ICC Men’s T20 World Cup 2026
Innocean India drives 253 million reach and over 856 million engagements for the brand.
MUMBAI: Hyundai has played a perfect innings during the ICC Men’s T20 World Cup 2026 scoring big both on and off the field. Innocean India, Hyundai Motor Company’s master agency for its global ICC partnership, executed a high-impact integrated campaign that reached 253 million unique users across social media platforms and generated over 856 million engagements.
Anchored in the powerful platform ‘Deewane India ka Deewana Humsafar’, the campaign celebrated the passionate connection between cricket fans, the tournament, and Hyundai under the theme of ‘Deewanapan’. It successfully translated the global partnership into a deeply local and immersive experience through broadcast, stadium presence, on-ground activations, and digital engagement.
Hyundai maintained a dominant on-ground presence with integrations during coin tosses, team dugouts, team buses, and in-stadium car displays. High-frequency visibility was achieved through stumps, pitch mats, LED perimeter boards, replay screens, and sight screens.
Beyond visibility, the campaign created real access and participation. Key experiences included Trophy Walkouts, mid-innings pitch inspections, “Beyond the Boundary” hospitality, and an exclusive net session with ICC legend Robin Uthappa. The nationwide Hyundai Trophy Connect initiative took the trophy across cities for fan engagements, while a performance-driven test drive programme generated over 16,500 test drives and 61,000 enquiries. The “Sabse Bada Deewana” contest gave lucky fans once-in-a-lifetime access to the final.
The campaign delivered strong measurable impact: 132 million TV reach, 800 million CTV impressions, and 845 million+ digital views.
Hyundai Motor India Ltd., head of marketing Virat Khullar said, “Cricket has unmatched emotional resonance in India. We focused on going beyond visibility to create meaningful moments of participation and access for fans.”
Innocean India, Jaeho Yoo, CEO & MD of added: “By integrating presence, participation, and real-time engagement, we created a cohesive narrative that became part of how fans experienced the tournament.”
Executed through Innocean India’s Unified Marketing OS, the campaign seamlessly blended strategy, creative, digital, content, and on-ground experiences into one powerful ecosystem.
When cricket fever sweeps the nation, Hyundai didn’t just sponsor the World Cup, it became a passionate Deewana alongside millions of fans, delivering both scale and memorable brand moments. A masterclass in turning a global partnership into a truly Indian celebration.
