MAM
Sanya Malhotra, Medha Shankr and Mimi Chakraborty join forces in Joy Personal Care’s latest TVC
Mumbai: As winter draws near, Joy Personal Care, the Indian home- grown personal care brand, under the aegis of RSH Global, launched a new campaign for its flagship winter-care product Honey & Almonds Body Lotion. This new TVC features Bollywood celebrities and brand ambassadors Sanya Malhotra and Medha Shankr, with Bengali superstar, Mimi Chakraborty.
In the new TVC, Sanya Malhotra basks in the winter sun, gently caressing her hands and feet, smiling at how soft her skin feels. Nearby, Mimi Chakraborty and Medha Shankr eagerly ask Sanya about her skincare secret. After some playful teasing and a light-hearted chase, Sanya finally reveals her secret: Joy Honey & Almonds Body Lotion. She explains how the perfect blend of 100% almond oil and honey deeply nourishes the skin, leaving it buttery smooth and non-greasy. The TVC concludes with the trio joyfully celebrating their experience. The film seamlessly showcases how the body lotion’s non-greasy formula works perfectly on the skin, keeping it nourished and hydrated throughout the winter season.
The film will be further amplified across various media channels such as Television, YouTube, Social Media and other digital platforms.
Commenting on the launch of the TVC, Joy Personal Care (RSH Global) founder & chairman Sunil Agarwal stated, “Winter season, especially in the North, is a critical time for skincare, as the dry air requires both nourishment and intense moisturization. This period, coinciding with the festive season, is also strategically important from a category perspective. Our flagship Honey & Almonds Body Lotion is highly cherished by customers across markets, and with this new campaign, we are confident it will further drive category growth and expand our reach. The refreshing appeal of our brand ambassadors in the TVC, combined with their authentic charm, perfectly reflects our brand’s core values of authenticity and inclusivity. We believe this collaboration will strengthen our connection with consumers, enabling us to build even deeper relationships with our audience.”
Commenting on the new campaign, Joy Personal Care (RSH Global) CMO Poulomi Roy said, “We are excited to bring together our brand ambassadors for the TVC of our flagship winter product, Honey & Almonds Body Lotion. Honey and almonds have always held a special place in Indian culture and households, known for their deeply nourishing properties, which aligns perfectly with our proposition, ‘Beautiful by Nature.’ Collaborating with talented individuals like Sanya Malhotra, Mimi Chakraborty, and Medha Shankr allows us to reach a wider audience. This campaign not only highlights the benefits of our flagship product but also reinforces our brand’s presence in the market.”
Sanya Malhotra shared, “Returning to shoot for Joy Personal Care is always such a pleasure! Working with the incredibly talented Mimi Chakraborty and Medha Shankr has made this experience truly special. The creativity and energy on set was truly inspiring, and as a brand ambassador, I’m super excited to be part of this campaign.”
Medha Shankr expressed, “This campaign has been a fantastic experience for me. Partnering with Sanya and Mimi to promote Joy’s Honey & Almonds Body Lotion has been both enjoyable and rewarding. Honey & Almonds Body Lotion is ideal for the winter season for its perfect blend of 100% almond oil and honey.”
Mimi Chakraborty remarked, “As the ambassador for the Honey & Almonds Body Lotion in West Bengal, working with Sanya and Medha has been a delightful experience. The TVC beautifully captures the essence of Joy’s flagship product Honey & Almonds Body Lotion, and I’m grateful to be part of this project.”
Brands
Adobe CEO Shantanu Narayen to step down after 18 years in role
Board begins CEO search as Narayen prepares to move to chair role
SAN JOSE: After nearly two decades at the helm, Adobe’s long-serving chief executive Shantanu Narayen is preparing to pass the baton.
The company announced that Narayen will transition from his role as chief executive officer once a successor is appointed, ending an 18-year run that reshaped Adobe from a boxed software seller into a global cloud and AI powerhouse. He will remain chair of the board following the leadership transition.
Adobe’s board has formed a special committee to oversee the succession process, led by lead independent director Frank Calderoni. The committee will evaluate both internal and external candidates.
“Shantanu’s leadership has been instrumental in Adobe’s transformation and in positioning the company for the AI-driven era,” Calderoni said in a statement. “As we begin the next phase of succession planning, our focus is on identifying the right leader for the company’s next chapter while ensuring a smooth transition.”
In a note to employees, Narayen described the moment not as a farewell but as a pause for reflection after a long journey with the company.
“I love Adobe and the privilege of leading it has been the greatest honour of my career,” he wrote, adding that he will continue to work closely with the board over the coming months to ensure a seamless leadership change.
Tributes from the technology industry quickly followed the announcement. Microsoft chairman and chief executive officer Satya Nadella congratulated Narayen on what he described as a “legendary run” at Adobe.
“Congrats Shantanu, on a legendary run at Adobe! You’ve built one of the most important software companies in the world, and expanded what’s possible for creators, entrepreneurs, and brands everywhere,” Nadella wrote on LinkedIn.
“What has always stood out to me is the empathy you’ve brought to the creative process and the example you’ve set as a leader. Grateful for your friendship, mentorship, and for all you’ve done for Adobe and for our industry.”
Narayen’s career at Adobe spans nearly three decades. He joined the company in 1998 as vice president and rose steadily through the ranks before becoming chief executive officer in December 2007.
During that time, he orchestrated one of the most significant reinventions in the software industry. In 2013, Adobe made the bold decision to abandon traditional boxed software sales and move its flagship creative tools such as Photoshop to a subscription-based Creative Cloud model. The shift initially rattled investors but ultimately transformed Adobe into a predictable recurring revenue business and a case study in digital reinvention.
Narayen also pushed Adobe beyond creative tools into the world of marketing technology and data-driven customer experience, spearheading acquisitions such as Omniture and Marketo. Those moves helped build Adobe’s digital experience division and broaden its reach far beyond designers and photographers.
The numbers tell the story of that transformation. When Narayen took over in 2007, Adobe generated roughly $3 billion in annual revenue. Today the company reports more than $25 billion. Over the same period, its workforce expanded from around 3,000 employees to more than 30,000.
In recent years, Narayen has steered Adobe into the generative AI era with the launch of Adobe Firefly, aiming to keep the company ahead in a rapidly evolving creative technology landscape.
Born in Hyderabad in 1963, Narayen studied electronics and communication engineering at Osmania University before moving to the United States for a master’s degree in computer science from Bowling Green State University. He later earned an MBA from the Haas School of Business at the University of California, Berkeley.
Widely regarded as one of Silicon Valley’s most steady and effective leaders, Narayen has earned multiple honours during his career, including India’s Padma Shri in 2019.
For Adobe, the upcoming leadership change marks the end of a defining chapter. For Narayen, however, the story is far from finished. As he told employees, the company’s next era of creativity, powered by AI and new digital workflows, is only just beginning.
