MAM
Oracle India appoints Prabhjot Minhas as Senior Director & Head of Marketing
Seasoned tech marketer to drive brand strategy and demand generation in key growth market.
MUMBAI: Oracle India has just upgraded its marketing engine with a powerful new driver because when you’re navigating the fast lane of cloud and enterprise technology, you need someone who knows how to accelerate with precision. Prabhjot Minhas has been appointed as Senior Director and Head of Marketing at Oracle India. In her new role, she will lead strategic marketing initiatives, strengthen brand positioning, and accelerate demand generation to support the company’s business expansion across the country.
Minhas brings with her over 15 years of rich experience in marketing leadership across global technology organisations. She joins Oracle from Autodesk, where she served as Head of Marketing for India & SAARC, successfully steering regional marketing strategy and growth initiatives. Prior to that, she held key roles at SAP Concur, Teradata, and SAP, building deep expertise in brand building, digital marketing, and enterprise demand generation.
Her appointment highlights Oracle India’s continued focus on bolstering its market presence and enhancing customer engagement in one of the world’s most promising technology markets.
From crafting sharp brand campaigns to generating serious demand in the enterprise space, Prabhjot Minhas has spent her career making complex technology feel approachable and exciting. Now at Oracle, she gets the chance to help millions of Indian businesses see the cloud not just as technology, but as a genuine growth partner.
In the competitive world of enterprise software, where every brand is fighting for mindshare, Oracle has clearly decided it’s time to turn up the volume on its marketing playbook.
MAM
Boost Milkshake launches ‘The New Secret of Mahi Energy’ campaign with MS Dhoni
VML India crafts energetic tribute linking cricketing icon’s legacy to Gen Z fans.
MUMBAI: Boost Milkshake has found a fresh way to charge up its brand by plugging straight into the unbeatable energy of Mahendra Singh Dhoni and his millions of passionate fans. VML India has created an electrifying new campaign for Boost Milkshake titled ‘The New Secret of Mahi Energy’. The multi-channel, social-first campaign celebrates Dhoni’s enduring legacy of excellence, resilience, and drive, while cleverly positioning the ready-to-drink milkshake as the secret fuel behind “Thala’s” iconic Number 7 energy.
Designed specifically for Gen Z’s digital habits and love for authentic, shareable experiences, the month-long campaign blends cultural insight with high-impact creative execution. It features captivating out-of-home activations in Mumbai, Chennai and Guwahati, along with strong social-first initiatives amplified by authentic Dhoni fan pages and influencers, including superfan Saravanan Hari.
VML India managing partner for North Jaibeer Ahmad said, “Boost has always stood for the energy that fuels belief. Today, energy is not just physical, it’s emotional, collective, and contagious. Boost Milkshake taps into this new-age energy, fuelling the passion of a billion fans who power every moment of greatness.”
VML India, senior VP and executive creative directors Nakul Sharma and Tirtha Ghosh added, “MS Dhoni isn’t just a player in India, he’s a phenomenon. We turned fandom from a passive emotion into an active source of energy. The same energy that powers Mahi also lives within his fans.”
Hindustan Unilever Limited (HUL) head of brand building for lifestyle nutrition Shailee Chatrath Tyagi noted, “Boost is the OG of cricket culture. With the national launch of Boost Milkshake in ready-to-drink format, ‘The New Secret of Mahi Energy’ is a befitting tribute to the eternal equation of Mahi and his million fans.”
Timed perfectly with the ongoing IPL season, the campaign reinforces Boost Milkshake’s connection with a new generation while celebrating Dhoni’s legendary status as he once again dons the iconic Number 7 jersey.
In a country where cricket runs on emotion as much as skill, Boost has smartly shifted the narrative, the real secret of Mahi’s energy isn’t just inside the champion, it’s also inside the millions of fans cheering him on. And now, there’s a tasty milkshake to power that collective belief.
