iWorld
Beware: Fake war lockdown notice mimicking official government order circulates on WhatsApp
The spoof document mimics an official government order but opens to reveal a jester and the words “April Fool”
MUMBAI: It looked official. It had the Ashoka Emblem. It had the formal layout of a government circular. And it was called “War Lockdown Notice.” Thousands of WhatsApp users across India forwarded it in a panic — only to open it and find a cartoon jester waving cheerfully above the words “April Fool.”
The document, which circulated rapidly on Tuesday, was designed to look like a genuine government order, carrying enough official-looking detail to alarm recipients and prompt frantic resharing. The punchline was the entire point. The danger, however, is real.
Maharashtra chief minister Devendra Fadnavis has cautioned citizens that sharing fake messages and rumours carries serious consequences. In severe cases, it could result in police action or imprisonment.
The warning is timely. Viral hoaxes dressed up as official government communications have a long and damaging history in India, stoking panic, spreading misinformation and, in some cases, triggering real-world consequences. A forged document bearing the national emblem, however briefly intended as a joke, is no laughing matter in the eyes of the law.
April Fool’s Day or not, WhatsApp forwards deserve a hard look before the finger hits share. The jester on that document was not the only fool in the room.
iWorld
Shemaroome acquires complete OHO Gujarati content library
Platform adds over 30 original web series, starting with Pratik Gandhi’s Vitthal Teedi.
MUMBAI: Shemaroome has just hit the jackpot in the Gujarati entertainment space and this time, it’s a full house of regional stories. Shemaroo Entertainment has announced the acquisition of the entire content library of OHO Gujarati for its OTT platform ShemarooMe. This first-of-its-kind consolidation significantly strengthens the platform’s position in Gujarati digital content.
The deal brings more than 30 original Gujarati web series to ShemarooMe, featuring work from over 450 local actors. It builds on the platform’s growing focus on high-quality, culturally rooted regional storytelling.
Shemaroo Entertainment Ltd., chief operating officer for Digital Business Saurabh Srivastava said the acquisition will make compelling Gujarati stories more accessible to viewers across India and the world. “With our strong connection to Gujarati audiences, we believe these stories can travel far and create an exciting entertainment offering,” he noted.
The first title from the acquired library will stream on Shemaroome from 10 April. It is the acclaimed series Vitthal Teedi, starring Pratik Gandhi in his first and only Gujarati web series role to date. Set in 1980s Saurashtra, the character-driven drama follows a small-time gambler navigating personal ideals against harsh realities. The soundtrack features contributions from Aditya Gadhvi, Jigardan Gadhavi and Geeta Rabari.
This strategic acquisition aligns with Shemaroo’s broader digital growth approach focusing on sustainable expansion and deeper engagement with regional languages through a mix of originals and curated content.
For Gujarati entertainment lovers, Shemaroome has just rolled out the red carpet or should we say, the traditional dhabli for a rich new wave of authentic stories. The platform is clearly betting big that when it comes to regional content, more is indeed merrier.
