Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
Brands
Sunfeast Dark Fantasy turns hoarding into live SRK party stunt
OOH activation brings billboard to life, teases ‘Party with SRK’ reward
MUMBAI: Sunfeast Dark Fantasy has taken outdoor advertising up a notch, turning a regular hoarding into a live party experience as part of its latest campaign.
The activation, built around the ongoing 1 Million Fantasies campaign, drew crowds as a billboard suddenly came alive, blending entertainment with traditional out-of-home media in a way that stopped passersby in their tracks.
At the centre of the spectacle was a giant hoarding that lit up with a video of Shah Rukh Khan, announcing he would fulfil fans’ fantasies. Within moments, the space transformed into a lively scene with music, confetti and onlookers capturing the moment on their phones.
The stunt also served as a teaser for a larger consumer engagement. As part of the campaign, 40 winners will get the chance to experience a “Party with SRK”, positioning the activation as both a preview and a participation hook.
Explaining the idea behind the execution, ITC Limited foods division VP and head of marketing biscuits Suraj Kathuria said, “Outdoor media is typically designed to be viewed from a distance. With this activation, we wanted to push the boundaries of what a hoarding can do by turning it into an experience people could actually step into and celebrate on.”
By transforming a static format into a live, shareable moment, the brand has effectively blurred the lines between advertising and entertainment. The activation also highlights how experiential marketing is evolving, with brands looking to create moments that travel far beyond their physical location through social media.
With the promise of a real party with Shah Rukh Khan still to come, Sunfeast Dark Fantasy seems to have found a sweet spot where fantasy meets the street.
