Brands
Sensodyne launches Know Your Dental Age campaign to boost oral health awareness
Nationwide push blends tech, trains and experts to spark early care habits
NEW DELHI: Sensodyne has rolled out its ‘Know Your Dental Age’ campaign across India, aiming to bring oral health out of the shadows and into everyday wellness conversations.
Backed by Ministry of Health & Family Welfare and the Indian Dental Association, the initiative introduces a quick, QR-based Dental Age Test designed to help people understand whether their teeth are ageing faster than expected and what they can do about it.
The move comes as India faces a stark oral health gap, with a large majority experiencing dental issues but often delaying treatment until problems escalate. By nudging people towards early action, the campaign hopes to shift behaviour from reactive fixes to preventive care.
The initiative was launched in Delhi by Anupriya Patel, alongside Ashok Dhoble and Kedar Lele, highlighting a growing push for public and private sectors to work hand in hand on healthcare awareness.
“Oral health is fundamental to overall well being, yet awareness and timely action remain limited,” said Ministry of Health & Family Welfare minister of state for health & family welfare and chemicals & fertilisers Anupriya Patel. “Initiatives like this bring preventive care closer to people and encourage early intervention, which is key to building a healthier India.”
To take the message beyond clinics and into daily life, the campaign is also travelling on select Vande Bharat Express routes, offering screenings and information to an estimated 10 lakh passengers.
Haleon chief executive officer india and president india subcontinent Kedar Lele said the effort builds on years of work to make oral care more accessible and actionable. “When people have the right information at the right time, they are far more likely to act. That is where meaningful change begins,” he noted.
The campaign is being amplified through a 360-degree outreach spanning digital, print, influencers and on-ground activations, with support from dental experts and consumer platforms to widen its reach.
With a mix of technology, mobility and collaboration, Sensodyne’s latest push makes a simple point clear: knowing your dental age today could help you smile better tomorrow.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
