MAM
Uniqlo UT marks 30 years of Pokémon
Uniqlo’s UT graphic t‑shirt brand will release a collection in 2026 to mark the 30th anniversary of Pokémon. The designs will feature artwork in the original watercolour style from the first generation of the game. The items will be available from Monday, 23 March.
A special interview with actress Naomi Watanabe, a long‑time Pokémon fan, will be published on the Uniqlo website. The discussion covers her first experiences with Pokémon, her interest in the franchise, and her career as an international figure. The interview will also appear in UT Magazine, 2026 Spring Summer issue 13, which will be available from March at Uniqlo stores worldwide.
The collection features designs from the original Pokémon release, using the watercolour‑style artwork with its soft colours and hand‑drawn character. The lineup recalls the Pokémon familiar to older fans while introducing younger audiences to new interpretations. Five matching designs for adults and children are included, allowing coordinated outfits. The collection is intended to be worn as everyday clothing and is accessible across age groups.
Overview of Pokémon UT
- Launch date: 23 March 2026 (Monday)
- Product lineup: Men’s t‑shirts, five designs, Rs 1,490; Children’s t‑shirts, five designs, Rs 990
- Store availability: All Uniqlo stores in India, and the online store
MAM
Joy Personal Care launches Hydra Refresh Gel summer campaign
Sanya Malhotra fronts TVC promoting 48-hour non-sticky hydration.
MUMBAI: Joy Personal Care just gave summer a cool new twist because when the heat is on and your skin is begging for relief, even the gel knows how to stay refreshingly light. Joy Personal Care, part of RSH Global, has rolled out a new summer television campaign for its Hydra Refresh Gel, featuring brand ambassador Sanya Malhotra. The campaign positions the lightweight, non-sticky formula as the perfect everyday solution for intense heat and fast-paced lifestyles, promising up to 48 hours of moisture.
The TVC depicts a relatable moment of heat-induced skin fatigue on a sweltering day. Sanya Malhotra appears with a refreshing presence, introducing the gel as a quick, comfortable fix that transforms discomfort into a feel-good experience. The narrative blends humour and realism, reinforcing the product’s ease of use and relevance during summer.
RSH Global co-founder and chairman Sunil Agarwal said, “As India braces for soaring temperatures and an intense summer ahead, the need for skincare that delivers effective, non-sticky hydration becomes even more relevant. Hydra Refresh Gel is designed to meet this need with a lightweight formulation that fits seamlessly into everyday routines.”
RSH Global chief marketing officer Poulomi Roy added, “While drinking more water is important, it doesn’t always translate into visible results on the skin. This campaign builds on that insight, bringing the product’s effectiveness to the forefront in a relatable way.”
Sanya Malhotra shared, “Working with Joy Personal Care has always been a truly enjoyable experience. What I really enjoy about the product is how effortlessly it fits into everyday routines, especially during the summer when your skin needs hydration without feeling heavy.”
The campaign, marking the product’s television debut, will be amplified across digital and social platforms to drive wider engagement during the summer season.
In a season where the sun shows no mercy, Joy Personal Care isn’t just selling a gel, it’s offering a cool, dependable companion that keeps skin happy without the sticky aftermath, proving that sometimes the best way to beat the heat is to keep things refreshingly simple.
