MAM
Uniqlo announces Shueisha manga centenary collection
Global apparel retailer Uniqlo has announced the manga UT Shueisha 100th Anniversary Collection. The collection marks the centenary of Shueisha, a publishing house with a long history in the manga industry. It will highlight past works and be released gradually over the next two years. Through its UT line, Uniqlo will present manga scenes that reflect the legacy of Shueisha’s publications.
The project will feature around 100 designs released over two years. It marks Shueisha’s role in shaping manga culture and presents notable works from its history. The collection uses clothing to reflect the creativity and influence of manga.
The first release in the collection includes 22 designs drawn from 11 manga series. These are Kochira Katsushikaku Kamearikoenmae Hashutsujo, Kinnikuman, Captain Tsubasa, Saint Seiya Knights of the Zodiac, YuYu Hakusho, Hunter×Hunter, Jujutsu Kaisen, Gantz, Kingdom, Golden Kamuy, and Rurouni Kenshin.
Collection Overview
- Launch date: 16 March 2026 (Monday)
- Product lineup: Mens T-shirts, 22 designs, Rs 1,490
- Store availability: All Uniqlo stores India, and the online store
MAM
Joy Personal Care launches Hydra Refresh Gel summer campaign
Sanya Malhotra fronts TVC promoting 48-hour non-sticky hydration.
MUMBAI: Joy Personal Care just gave summer a cool new twist because when the heat is on and your skin is begging for relief, even the gel knows how to stay refreshingly light. Joy Personal Care, part of RSH Global, has rolled out a new summer television campaign for its Hydra Refresh Gel, featuring brand ambassador Sanya Malhotra. The campaign positions the lightweight, non-sticky formula as the perfect everyday solution for intense heat and fast-paced lifestyles, promising up to 48 hours of moisture.
The TVC depicts a relatable moment of heat-induced skin fatigue on a sweltering day. Sanya Malhotra appears with a refreshing presence, introducing the gel as a quick, comfortable fix that transforms discomfort into a feel-good experience. The narrative blends humour and realism, reinforcing the product’s ease of use and relevance during summer.
RSH Global co-founder and chairman Sunil Agarwal said, “As India braces for soaring temperatures and an intense summer ahead, the need for skincare that delivers effective, non-sticky hydration becomes even more relevant. Hydra Refresh Gel is designed to meet this need with a lightweight formulation that fits seamlessly into everyday routines.”
RSH Global chief marketing officer Poulomi Roy added, “While drinking more water is important, it doesn’t always translate into visible results on the skin. This campaign builds on that insight, bringing the product’s effectiveness to the forefront in a relatable way.”
Sanya Malhotra shared, “Working with Joy Personal Care has always been a truly enjoyable experience. What I really enjoy about the product is how effortlessly it fits into everyday routines, especially during the summer when your skin needs hydration without feeling heavy.”
The campaign, marking the product’s television debut, will be amplified across digital and social platforms to drive wider engagement during the summer season.
In a season where the sun shows no mercy, Joy Personal Care isn’t just selling a gel, it’s offering a cool, dependable companion that keeps skin happy without the sticky aftermath, proving that sometimes the best way to beat the heat is to keep things refreshingly simple.
