MAM
Creativefuel launches Subtle Company for LinkedIn marketing push
New vertical targets organic storytelling and credibility on LinkedIn
MUMBAI: Creativefuel has launched Subtle Company, a new vertical dedicated to platform-specific marketing on LinkedIn, as it sharpens its focus on specialised digital strategies.
The move comes on the back of growing client demand for communication that feels more organic and credibility-led on LinkedIn, rather than overtly promotional. With Subtle Company, Creativefuel is leaning into what brands are increasingly asking for, marketing that blends in before it stands out.
The vertical will focus on LinkedIn-native offerings such as thought leadership, founder and leadership branding, company page management and long-term narrative building. The idea is to help brands show up consistently through storytelling that feels natural to the platform’s professional tone.
The name and tagline, “Marketing that Feels Organic”, reflect this approach, signalling a shift from campaign-heavy tactics to quieter, more integrated brand building.
This launch builds on Creativefuel’s broader platform-first strategy. After introducing Onemotion for Reddit, the company is now applying a similar lens to LinkedIn, recognising that each platform demands its own playbook.
Creativefuel founder and CEO Tushar Sukhramani said, “Every platform today requires specialised thinking. LinkedIn is not a space where brands want to be loud, they want to be relevant and credible. Subtle Company is built around that exact need of marketing that feels organic and not forced.”
Creativefuel co-founder Nikhil said, “LinkedIn is a platform where brands don’t want to be loud, they want to be relevant and credible. What we’ve consistently seen is that clients want communication that feels organic and subtle, not forced. Subtle Company is built around that exact need, creating marketing that integrates into the platform rather than interrupting it.”
With Subtle Company, Creativefuel is betting on a quieter kind of marketing, one that speaks softly but aims to leave a lasting impression.
MAM
Greenply enters Guinness World Records with 7,000-signature cricket bat
Campaign honours India’s World Cup win through massive fan participation.
MUMBAI: Greenply just turned fan wishes into a record-breaking six because when over 7,000 signatures land on a single bat, even the Guinness book has to call for a bigger shelf. Greenply Industries Limited has achieved a unique milestone by securing a Guinness World Record for “The Most Signatures on a Piece of Sports Memorabilia.” The brand’s #WishForVishwaCup campaign invited fans across India to send wishes for Team India, resulting in more than 7,000 signatures etched onto a single cricket bat dedicated to the nation’s record-setting World Cup triumph.
The campaign, amplified through a partnership with Radio Mirchi via on-air storytelling, RJ conversations and on-ground activations, brought together fans, dealers, architects and contractors in a shared wave of pride and belief. The record-setting bat will now be permanently displayed at a Greenply facility as a symbol of collective national emotion.
Greenply Industries Limited joint managing director Sanidhya Mittal said, “For over four decades, Greenply has been a part of people’s homes and everyday lives. With this world record, we stepped beyond spaces and into emotions, bringing together thousands of Indians through a shared feeling of pride. This record belongs to every fan who believed, wished, and became a part of this journey.”
The initiative reflects Greenply’s philosophy of building not just exceptional interiors but also meaningful connections. The brand will continue to celebrate the milestone across digital platforms, social media, print and on-ground activations.
In a sporting summer where India’s victory felt like a national heartbeat, Greenply didn’t just cheer from the sidelines, it gave millions of fans a permanent place on the bat, proving that the sweetest victories are those signed, sealed and remembered by an entire country.
