Bilal Khiyani joins Omnicom Media as senior business director

MUMBAI: Bilal Khiyani just switched agencies faster than a viral campaign because when your career trajectory is this sharp, even the job title needs an upgrade. Bilal Khiyani (BK) has been appointed senior business director at Omnicom Media, marking a significant leadership move in his journey through India’s marketing and media landscape.

Before joining Omnicom, Khiyani spent over four years at Publicis Groupe, where he rose through key roles including Groupe Solutions director, planning director and associate director. He led high-stakes initiatives such as the Unilever pitch and managed luxury beauty portfolios for brands including YSL, Kiehl’s, Lancôme and Armani Beauty, while also handling Mondelez categories across Malaysia and Singapore. His work focused on data-driven strategy, GenAI innovation and integrated marketing that consistently drove business growth.

Earlier, he advanced at Starcom from management trainee to senior manager planning, leading major accounts such as Procter & Gamble, Royal FrieslandCampina, Kia and Visa with strong emphasis on data-led media strategies and IMC planning. He has also contributed as Visiting Faculty at Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and as Master Trainer with Beyond The Classroom Education, after starting his career at Skyrise Construction and Hive Social Media Marketing Agency.

The appointment strengthens Omnicom Media’s leadership bench with Khiyani’s proven track record in scaling brands, navigating complex markets and blending creativity with measurable results.

In an industry where momentum is everything, Khiyani isn’t just changing desks, he’s bringing the kind of velocity that turns good campaigns into great ones, one strategic move at a time.