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Apple acquires MotionVFX to power up Final Cut Pro tools
Deal brings pro-grade VFX plugins into Apple’s creator suite
CALIFORNIA: Apple has strengthened its push into the creator economy with the acquisition of MotionVFX, a Warsaw-based studio renowned for its high-end plugins and motion graphics for Final Cut Pro.
The move underscores Apple’s ambition to deepen its hold on professional editing workflows and take on rivals such as Adobe by bringing premium visual effects tools in-house. The deal was announced on 16 March 2026.
In a statement, MotionVFX said it was “extremely excited” to join Apple, highlighting a shared focus on quality, simplicity and design. For a company that has spent over 15 years building tools beloved by editors, the pairing feels less like a takeover and more like a creative alignment.
Around 70 employees from MotionVFX will join Apple, bringing with them expertise in plugins that many editors already rely on. These include cinematic colour grading tool mFilmLook, 3D engine mO2, and a template-driven design studio extension.
The acquisition also strengthens Apple’s recently launched Apple Creator Studio subscription, priced at $12.99 per month, which bundles Final Cut Pro, Logic Pro and Pixelmator Pro. By integrating MotionVFX tools, Apple adds serious creative firepower without inflating the price.
For creators, this could mean fewer add-ons and more built-in magic. Advanced tracking, 3D titles and polished transitions may soon feel native rather than optional extras.
There is also growing buzz around the iPad Pro. With MotionVFX in the fold, Apple could finally bring richer animation and motion graphics capabilities to Final Cut Pro on iPad, an area that has long lagged behind its desktop counterpart.
While MotionVFX tools currently support platforms like DaVinci Resolve and Adobe Premiere Pro, industry watchers expect Apple to prioritise its own ecosystem going forward. That could mean exclusive features for Mac and iPad users, and a gradual shift away from competitors.
For now, the MotionVFX marketplace remains active and existing plugins continue to work as usual. Longer-term plans, however, are still under wraps.
Apple’s latest move is not just an acquisition, it is a statement. By owning both the software and the tools that elevate it, the company is building an end-to-end creative playground. For editors, filmmakers and even casual creators, the line between professional and accessible just got a little thinner.
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Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
