iWorld
ShemarooMe OTT joins forces with global telcos for International content reach
Mumbai: Continuing its dynamic expansion in the global telco, ISP (Internet Service Provider), and OEM (Original Equipment Manufacturer) landscape, Shemaroo Entertainment, one of India’s leading media & entertainment conglomerates, has successfully extended its OTT arm, ShemarooMe, to six additional international telecom operators. The collaboration with STC, Zain and Batelco in Bahrain, Grameenphone in Bangladesh, XL Axiata in Indonesia and Ooredoo in Oman, facilitated through esteemed DCB (direct carrier billing) partners Timwetech, Boost Connect and SLA Digital, signifies yet another noteworthy achievement in Shemaroo’s steadfast dedication to providing seamless and diversified entertainment experiences to global audiences. This partnership will offer customers the option to pay for the subscription of ShemarooMe through their mobile operator’s payment gateway.
This strategic initiative extends the reach of ShemarooMe OTT to a wider demographic, establishing accessibility through around 15 telecom providers spanning key regions such as Southeast Asia, SAARC, and the MENA region. This expansion aligns perfectly with Shemaroo’s overarching vision of transcending entertainment barriers, delivering premium content across borders, and catering to an assorted range of viewer preferences.
“Expanding our content’s reach in the global market remains a point of pride for Shemaroo Entertainment, and our latest collaboration with these esteemed international telecom operators marks a significant stride in that direction,” remarked Shemaroo Entertainment Ltd chief operating officer Arghya Chakravarty. “We are dedicated to breaking down barriers and making our diverse content accessible to audiences worldwide. This association underscores our commitment to enhancing the entertainment experience of viewers across different geographies, bringing them closer to the rich tapestry of Indian content through ShemarooMe OTT. We look forward to forging more such partnerships and continuing our journey of global expansion.”
With the current integration and plans to further integrate ShemarooMe OTT with around 15 more telecom operators within the current financial year, Shemaroo is poised to solidify its standing as a global entertainment leader, embracing technological advancements and delivering captivating content to audiences worldwide.
ShemarooMe OTT app is available in more than 150 countries globally and offers an enormous library of 7000 hours of content across Bollywood, regional, devotional and kids genres in Hindi, Gujarati, Marathi and Punjabi languages.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
