Brands
WforWoman debuts Spring Summer 2026 collection at Paris Fashion Week
Aditya Birla brand becomes first Indian wear label to present at Paris runway.
MUMBAI: From kurta to couture runway, Indian ethnic wear has just taken a confident stroll through Paris. WforWoman, the contemporary Indian wear label from Aditya Birla Fashion and Retail Ltd., has showcased its Spring Summer 2026 collection at Paris Fashion Week, becoming the first Indian wear brand to present its designs at the global fashion event.
The runway appearance marks a significant step in the brand’s international ambitions. After making its international debut in New York last year, the Paris showcase signals the label’s growing push to position modern Indian ethnic wear within the global fashion conversation.
Speaking on the milestone, Aditya Birla Fashion and Retail Ltd chief executive officer of the TCNS Division Anant Daga described the moment as an important recognition for Indian design on the international stage. “For years, we have been redefining how the world perceives Indian ethnic wear by blending tradition with modernity. Seeing our silhouettes presented on the runway in Paris is powerful and deeply meaningful,” he said.
The Paris showcase featured a curated runway presentation that combined festive, occasion and contemporary silhouettes. The collection highlighted how modern Indian fashion balances heritage craftsmanship with everyday wearability while appealing to a global audience.
Rather than presenting ethnic wear as traditional costume or couture, the collection positioned high street Indian fashion confidently alongside international design houses, reflecting a shift in how Indian style is perceived globally.
The Spring Summer 2026 line was structured around four thematic capsules that interpret Indian fashion through a contemporary lens.
Poetic Reverie: Summer Weddings featured soft pastels, flowing fabrics and delicate embellishments designed for warm weather celebrations, evoking the romance and elegance of modern wedding occasions.
Pristine Summer explored clean bicolour palettes and refined silhouettes suited for daytime festivities and summer gatherings, presenting Indian dressing with a minimalist global aesthetic.
Youthful Celebration introduced vibrant prints, lively shapes and playful details such as flowing capes and potlis, bringing a youthful energy to festive wear.
Holiday: The Indian Way reimagined resort dressing through relaxed silhouettes, bold prints and graphic accents designed for travel, leisure and summer getaways.
The Paris debut reflects the brand’s broader ambition to position Indian ethnic fashion as an evolving force within global style culture. As international fashion increasingly embraces diverse design narratives, WforWoman’s presence on the Paris runway signals a growing appetite for contemporary Indian aesthetics.
Following the showcase, the Spring Summer 2026 collection is now available across WforWoman stores in India and through the brand’s official website, bringing its Paris runway moment directly to customers at home.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
