MAM
Sukhpal Singh Ahluwalia deepens philanthropic push in India ahead of retirement
Entrepreneur backs gurdwara project and education for slum children as he expands charitable footprint in the country
LONDON: Sukhpal Singh Ahluwalia is ramping up his philanthropic footprint in India. On a recent visit to the country, the UK-based entrepreneur stepped up support for religious and educational causes, signalling a deeper long-term commitment as he prepares to spend more time in India ahead of retirement.
Ahluwalia reaffirmed support for key social initiatives, including a donation to Sri Guru Singh Sabha Gurdwara Kalgidhar Sahib in Gurugram and continued backing for a school in Faridabad for which he had earlier purchased the land.
The donation will fund the construction of the gurdwara, expected to be completed by mid-2028. Run largely by volunteers, the site will serve as a community hub and continue the Sikh tradition of langar — a community kitchen that provides free meals to all, regardless of faith.
Parallelly, the Faridabad school continues to deliver free, multi-year education to children living in extreme poverty in surrounding slums. The institution is part of the 12 educational facilities run by the Jagriti Sewa Trust, where Ahluwalia serves as chairman. The trust provides underprivileged students with free education as well as skill-development opportunities.
The latest support adds to Ahluwalia’s long record of charitable giving in India. In recent years, it included a £100,000 donation to the Kailash Satyarthi Children’s Foundation’s Justice for Every Child campaign, which provides legal and psychological support to vulnerable children and their families.
Through the Ahluwalia Foundation, the businessman regularly backs charities and non-profits in both India and the United Kingdom. The foundation focuses on projects linked to education, migration and the rights of children and women.
Ahluwalia’s philanthropic drive is rooted in personal history. Having fled to the UK as a refugee at the age of 13, he has long supported migrant-focused organisations, including the London-based Migration Museum, while also funding educational initiatives in India such as free schooling programmes in Hyderabad.
Now, as he gradually shifts more of his time to India, Ahluwalia’s charitable ambitions are expanding. Future plans include launching a classic car rally across the country to raise funds for causes he supports.
“Education and faith are very close to my heart,” Ahluwalia said. “For so many Indians, whether they live in India or abroad, a gurdwara or any place of worship is more than somewhere to practise faith. They are places of community and identity.”
Reflecting on the Faridabad visit, Ahluwalia added: “It was very special seeing the work of the Jagriti Sewa Trust firsthand. Knowing that disadvantaged children are receiving a free education — and that I had a small part to play in that — is deeply meaningful. Social status and economic background should not determine a person’s chances of success.”
MAM
Madison World to launch AI platform M BrAIn for media planning
Agency group invests about $1 million as it shifts to AI driven growth planning.
MUMBAI: If media planning once ran on spreadsheets and gut instinct, the next chapter may run on algorithms and curiosity. Madison World is preparing to roll out the first version of its proprietary artificial intelligence platform Madison M BrAIn in early April, as the independent agency group accelerates its transition toward AI driven planning and product led media services.
The platform, expected to involve an investment of around $1 million, is designed to reshape how the agency approaches strategy by combining internal knowledge, external data sources and advanced AI models into a single intelligence ecosystem.
According to Madison Media, OOH and Hiveminds partner and group CEO Ajit Varghese the initiative forms part of a larger structural rethink within the organisation. “Traditionally agencies built frameworks around media planning and allocation. We are redesigning that structure into what we call a Growth Planning System (GPS),” Varghese said.
The shift reflects a growing belief that effective media strategy must begin earlier in the decision making process. Instead of jumping directly to channel allocation, planners must first decode the market itself identifying consumer barriers, purchase triggers and the core challenges facing a brand.
Once those insights are mapped, agencies can build clearer growth agendas for clients and design media strategies that connect more closely with business outcomes.
To support that approach, Madison has built Madison M BrAIn as what it describes as a human AI cognitive ecosystem. Acting as a central intelligence hub, the platform aggregates proprietary insights alongside external data sources and large language models, enabling planners to access deeper market intelligence before building campaign strategies.
Varghese said one of the core objectives is to democratise knowledge across the organisation. “In the past, this level of understanding was largely available to senior leaders or experienced strategists. With Madison M BrAIn, even a junior planner should be able to access the same intelligence and approach clients with a far more informed perspective,” he said.
The agency has already implemented the new planning philosophy internally and completed three months of testing for the AI platform, with early trials showing encouraging results in terms of learning capability and system performance.
While the first version relied on global large language models, Madison is now developing its own proprietary Small Language Model (SLM) to serve as the core of the M BrAIn ecosystem.
“The SLM will be able to read global LLMs, but the LLMs cannot read the SLM,” Varghese explained. “That ensures all the intelligence we build remains within the Madison ecosystem and strengthens our proprietary knowledge base.”
The first version of Madison M BrAIn is expected to go live in early April, with a more refined version targeted by the end of June. Over time, the platform will integrate additional external data streams and APIs including consumer insight platforms, social listening tools and client datasets.
These integrations are expected to enhance the system’s learning capability and enable it to generate increasingly sophisticated strategic recommendations.
Although the platform is currently being deployed for internal use, Madison sees potential for it to evolve into a licensable product in the future.
“At the moment, our focus is to stabilise and strengthen M BrAIn internally. But over time there is potential for this to become a product that could be licensed externally,” Varghese said.
The AI platform is also part of a wider technology transformation underway at the agency group. Alongside M BrAIn, Madison is building a broader digital infrastructure called the Catalyst operating system, which aims to integrate operational processes, data and product platforms into a unified ecosystem.
This broader technology stack could require an additional $1 million to $1.5 million investment over time, though spending will be phased and reviewed regularly.
“We are evaluating progress every three months and prioritising the most critical capabilities first,” Varghese said.
Madison expects the full AI and operating ecosystem to be fully functional within 12 to 18 months, positioning the agency to combine human strategy with machine intelligence as the advertising industry enters its next data driven phase.
