Brands
MiQ launches AI platform sigma in India to transform multi-screen marketing
New AI-powered tool helps Indian brands simplify complex advertising decisions
MUMBAI: MiQ, the global programmatic leader, unveiled its AI-powered platform, MiQ Sigma, in India today, promising a smarter, simpler way for brands to navigate the multi-screen media maze.
Having operated in India for over six years, MiQ has steadily built its reputation in programmatic marketing. The launch of MiQ Sigma marks a leap forward in its technology-led offerings, aimed at tackling the complexities of one of the world’s fastest-evolving advertising markets.
MiQ, which has a presence in over 20 countries, is focusing on long-term growth in India. Sigma is designed to bring clarity and consistency to campaigns that span multiple platforms, solving fragmentation challenges that often stump advertisers. Its partnership with Samba TV adds advanced cross-screen television insights, enabling unified planning, activation and measurement. Together, these innovations place MiQ at the cutting edge of omnichannel marketing.
The launch was announced by Gurman Hundal, global CEO & co-founder of MiQ, and Varun Mohan, chief commercial officer India at MiQ, who shared their vision for India’s dynamic media landscape. A live demonstration showcased how Sigma brings together scattered data, media and performance signals into a single decision-support environment, helping advertisers plan, optimise and measure campaigns across markets and screens.
“With MiQ Sigma, our goal is to empower Indian brands to make better decisions in a complex but exciting market. India’s diversity in language, content and consumption makes it unique, and Sigma is built to scale with that diversity while delivering measurable outcomes,” said MiQ global CEO & co-founder Gurman Hundal.
“India’s media environment can be overwhelming. Sigma simplifies planning and helps advertisers achieve connected, accountable results across all screens,” added MiQ chief commercial officer India Varun Mohan.
With the launch of MiQ Sigma, the company is signalling its long-term commitment to India, aiming to become the go-to partner for complex, multi-platform programmatic marketing through the perfect blend of technology and expertise.
Brands
Indel Money appoints Vinod Panicker as CFO to steer growth plans
Veteran finance leader to drive strategy as firm targets 500 branches
MUMBAI: Indel Money has appointed Vinod Panicker as its chief financial officer, effective 29 April 2026, as the non-banking financial company sharpens its focus on expansion and long-term growth.
Panicker, a chartered accountant with over 38 years of experience across sectors, will be responsible for leading the company’s financial strategy, capital management and governance framework.
The appointment comes at a time when Indel Money is accelerating its expansion plans, with a target of reaching 500 branches across 16 states by the end of FY27. The company is looking to strengthen its operational scale while maintaining financial discipline as it grows its footprint.
With a seasoned finance professional at the helm, the firm is aiming to reinforce its financial architecture and support its next phase of growth in an increasingly competitive lending landscape.
The move signals Indel Money’s intent to align leadership capabilities with its expansion ambitions, as it continues to build scale and deepen its presence across India’s financial services sector.
