Brands
MiQ launches AI platform sigma in India to transform multi-screen marketing
New AI-powered tool helps Indian brands simplify complex advertising decisions
MUMBAI: MiQ, the global programmatic leader, unveiled its AI-powered platform, MiQ Sigma, in India today, promising a smarter, simpler way for brands to navigate the multi-screen media maze.
Having operated in India for over six years, MiQ has steadily built its reputation in programmatic marketing. The launch of MiQ Sigma marks a leap forward in its technology-led offerings, aimed at tackling the complexities of one of the world’s fastest-evolving advertising markets.
MiQ, which has a presence in over 20 countries, is focusing on long-term growth in India. Sigma is designed to bring clarity and consistency to campaigns that span multiple platforms, solving fragmentation challenges that often stump advertisers. Its partnership with Samba TV adds advanced cross-screen television insights, enabling unified planning, activation and measurement. Together, these innovations place MiQ at the cutting edge of omnichannel marketing.
The launch was announced by Gurman Hundal, global CEO & co-founder of MiQ, and Varun Mohan, chief commercial officer India at MiQ, who shared their vision for India’s dynamic media landscape. A live demonstration showcased how Sigma brings together scattered data, media and performance signals into a single decision-support environment, helping advertisers plan, optimise and measure campaigns across markets and screens.
“With MiQ Sigma, our goal is to empower Indian brands to make better decisions in a complex but exciting market. India’s diversity in language, content and consumption makes it unique, and Sigma is built to scale with that diversity while delivering measurable outcomes,” said MiQ global CEO & co-founder Gurman Hundal.
“India’s media environment can be overwhelming. Sigma simplifies planning and helps advertisers achieve connected, accountable results across all screens,” added MiQ chief commercial officer India Varun Mohan.
With the launch of MiQ Sigma, the company is signalling its long-term commitment to India, aiming to become the go-to partner for complex, multi-platform programmatic marketing through the perfect blend of technology and expertise.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
