iWorld
Reliance 46th AGM 2023: Latest updates & announcements
Mumbai: Reliance Industries Ltd. today in its 46th annual general meeting on 28 August 2023, just like in the previous AGMs, investors are anticipating significant revelations during this yearly event. This occasion holds added significance as it marks RIL’s inaugural AGM subsequent to the listing of Jio Financial Services (JFSL) shares on various stock exchanges.
In latest updates from the AGM, Reliance Foundation chairperson Nita Ambani said, ”I represent the beating heart of Reliance, our beacon of empowerment and transformation – the Reliance Foundation. For us, business and philanthropy complement and reinforce each other as both are guided by same spirit of We Care.”
“From Culture to Climate, Education and Sports to Women’s Empowerment, Healthcare to Livelihoods, Rural Transformation to Disaster Mgmt, we work in 54,000+ villages. We have so far touched lives of ~70 mn Indians,” she added.
Speaking on accelerating to achieve net carbon zero by 2035, Mukesh Ambani said,” We have embarked transitioning O2C business into a sustainable and green business.” He added, “the key pillars of this transition are – One, we are accelerating our journey to achieve Net Zero by 2035 through renewables and bioenergy”.
On collaborating with RIL at the AGM, business giant Bill Gates said, “I am delighted Reliance is collaborating with Gates Foundation and my climate organisation, Breakthrough Energy, on some of world’s toughest challenges – climate change, helping unlock economic power for women and improving health outcomes for poor”.
Talking about Reliance’s cardinal principles, Mukesh Ambani said, “In pursuit of these dreams, RIL has scrupulously adhered to certain cardinal principles of value creation. These have ensured that your company becomes more valuable, year after year, decade after decade”
The five cardinal principles are:
1st, Growth driven by perpetual demand
2nd, driven by superior customer experience and value
3rd, Growth driven by the power of disruptive innovation
4th, Growth driven by business discipline
5th, Growth driven by global market potential
Here are some more key highlights from the AGM:
. Over the past decade, Reliance Industries Ltd has made a total investment of $150 billion, marking the largest investment by any Indian company during this period. During the annual general meeting, Ambani mentioned that Reliance has consistently led the way in shaping the landscape of India’s evolving economy.
. Providing a status report to stakeholders about the latest developments in its new energy division, Mukesh Ambani, the chairman of Reliance Industries, announced during the company’s 46th annual general meeting (AGM) that their immediate focus is on establishing a battery giga factory by the year 2026.
. Ambani has unveiled an intriguing update – the launch of the Jio Bharat economical smartphone, available at a mere cost of Rs 999. This device is furnished with a variety of functions intended to address a diverse array of user requirements. Users have the opportunity to partake in live TV, seamlessly stream multimedia content, indulge in digital photography, and effortlessly conduct UPI transactions via JioPay.
. Highlighting the continued attraction of international investors towards its retail enterprise, Mukesh Ambani, announced to shareholders on Monday that the valuation of Reliance Retail has surged to Rs 8.28 lakh crore at present, marking a significant increase from its 2020 valuation of Rs 4.28 lakh crore.
. He further announced that Jio, the company’s telecommunications division, is set to deploy one million 5G cells by December 2023. This statement was made during Ambani’s speech at the 46th annual general meeting of Reliance Industries.
eNews
How short, addictive story videos quietly colonised the Indian smartphone
A landmark Meta-Ormax study of 2,000 viewers reveals a format that is growing fast, paying slowly and consumed almost entirely in secret
CALIFORNIA, MUMBAI: India has a new entertainment habit, and it arrived without anyone really noticing. Micro dramas, those short, cliffhanger-driven episodic stories built for the smartphone screen, have quietly embedded themselves into the daily routines of millions of Indians, discovered not by design but by algorithmic accident, watched not in living rooms but in bedrooms, on commutes and in the five minutes before sleep.
That, in essence, is the finding of a sweeping new audience study released by Meta and media insights firm Ormax Media at Meta’s inaugural Marketing Summit: Micro-Drama Edition. Titled “Micro Dramas: The India Story” and based on 2,000 personal interviews and 50 depth interviews conducted between November 2025 and January 2026 across 14 states, it is the most comprehensive study of the category in India to date, and its findings are striking.
Sixty-five per cent of viewers discovered micro dramas within the last year. Of those, 89 per cent stumbled upon the format through social media feeds, primarily Instagram and Facebook, without ever searching for it. The algorithm did the heavy lifting. Discovery, as the report puts it bluntly, is algorithm-led, not intent-led.
The typical viewer journey begins with accidental exposure while scrolling, moves through a cliffhanger-driven incompletion hook that makes stopping feel unfinished, and is reinforced by algorithmic repetition until habitual consumption sets in. Only then, when a platform asks for an app download or a payment, does the viewer pause. Trust, not content quality, determines what happens next, and many simply return to the free feed rather than pay. It is a funnel with a wide mouth and a narrow neck.
The numbers on consumption tell their own story. Viewers spend a median of 3.5 hours per week watching micro dramas, spread across seven to eight sessions of roughly 30 minutes each, peaking sharply between 8pm and midnight. Daytime viewing is snackable and low-commitment, squeezed into morning commutes, work breaks and coffee pauses. Night-time is where the format truly lives: private, uninterrupted and, for many viewers, socially invisible. Ninety per cent watch alone, compared to just 43 per cent for long-form OTT content. Half the audience watches during their commute, well above the 37 per cent figure for streaming platforms, a direct reflection of the format’s low time investment advantage.
The audience itself breaks into three segments. Incidental viewers, comprising 39 per cent of the total, are passive consumers who stumble in and rarely seek content actively. Intent-building viewers, the largest group at 43 per cent, are beginning to form habits and seek out episodes but remain cautious. High-intent viewers, just 18 per cent, are the ones who download apps, tolerate ads and occasionally pay: skewing male, younger and urban.
What audiences want from the content is revealing. The top three genres are romance at 72 per cent, family drama at 64 per cent and comedy at 63 per cent, precisely the same top three as Hindi general entertainment television. The format rewards emotional familiarity over complexity. Romance in particular thrives because it demands low cognitive investment, needs no elaborate world-building and plays naturally into the private, pre-sleep viewing window where inhibitions lower and emotional intimacy feels safe.
The most-recalled shows, led by Kuku TV titles such as The Lady Boss Returns, The Billionaire Husband and Kiss My Luck, share a common narrative DNA: rich-poor conflict, hidden identities, power imbalances, melodrama and cliffhangers that make stopping feel physically uncomfortable. Predictability, the research warns, is fatal. Each episode must re-earn attention from scratch.
The terminology question is telling. Despite the industry’s embrace of the phrase “micro drama,” viewers have not adopted it. They call the content “short story videos,” “short dramas,” “reels with stories” or simply “serials.” One respondent from Chennai said bluntly that “micro sounds like a scientific word.” The category is at the stage that OTT occupied in 2019 and podcasts in the same year: widely consumed, poorly named and not yet crystallised in the public imagination.
Platform awareness remains alarmingly thin. Only three platforms, Kuku TV at 78 per cent, Story TV at 46 per cent and Quick TV at 28 per cent, have crossed the 20 per cent awareness threshold. The rest languish in single digits. This creates a trust deficit that directly throttles monetisation: viewers who cannot remember which app they used are hardly primed to enter their payment details.
Yet the appetite is clearly there. Sixty-five per cent of viewers watch only Indian content, drawn by the TV-serial familiarity of the storytelling, the comfort of Hindi as a shared language and the sight of actors they half-recognise from decades of television. South languages are rising fast: Tamil, Telugu and Kannada together account for 24 per cent of first-choice viewing. And AI-generated content, still a novelty, has landed better than expected: 47 per cent of viewers call it creative and unique, with only 6 per cent actively rejecting it.
Shweta Bajpai, director, media and entertainment (India) at Meta, called micro drama “a category that is rewriting the rules of Indian entertainment,” adding that the discovery engine being social distinguishes this wave from previous content formats. Shailesh Kapoor, founder and chief executive of Ormax Media, was characteristically measured: the format, he said, is showing “the early signs of becoming a distinct content category” and, given how closely it aligns with natural mobile behaviour, “has the potential to scale very quickly.”
The format’s fundamental mechanics are working. It enters lives quietly, through boredom and a scrolling thumb, and burrows in through incompletion and habit. The challenge now is monetisation: converting a category of highly engaged but deeply anonymous viewers into paying customers who trust the platform enough to hand over their UPI credentials. The story, as any micro-drama writer knows, is only as good as the next cliffhanger. India’s platforms had better have one ready.
