Brands
0101.Today appoints Nitika Khanna as director – martech
Industry veteran to build data-led customer engagement and martech systems
MUMBAI: Data may be the new oil, but turning it into meaningful customer engagement requires the right machinery. Conversion specialist 0101.Today believes Nitika Khanna is just the engineer for the job.
The company has appointed Khanna as director – martech, tasking her with building lifecycle-driven martech architectures that bring together customer data, analytics, automation platforms and communication systems into a single engagement engine.
In her new role, Khanna will work with enterprise teams to design martech ecosystems that link data infrastructure with marketing automation and lifecycle strategies. The goal is simple but powerful: turn streams of customer data into practical engagement frameworks that drive conversion, strengthen retention and build long-term customer value.
Khanna arrives with more than a decade of experience spanning consumer technology platforms, digital marketplaces and enterprise consulting. She previously served as director – martech at Performics India and head of crm at Maison D’Auraine.
Her career also includes key roles such as retention consultant at WebEngage, head of crm at Trell, and associate marketing manager at Nykaa, where she helped develop and scale crm and lifecycle engagement systems across multiple markets. Her work has focused on retention frameworks, behavioural segmentation models and automation systems that help brands turn customer insights into meaningful engagement at scale.
Welcoming her to the company, 0101.Today co-founder and managing partner Ajay Verma, said Khanna’s expertise will help strengthen the firm’s data-driven approach to growth. “We are delighted to welcome Nitika to 0101.Today. Her deep understanding of martech ecosystems and lifecycle engagement will play an important role as we continue helping enterprises translate customer data into measurable business outcomes and build integrated growth systems,” he said.
Khanna said the timing of the move is particularly exciting as organisations look to get more value from their martech investments.
“When data, technology and lifecycle strategies work together, businesses can create far more meaningful and consistent customer engagement. I look forward to helping enterprises build systems that translate customer data into measurable growth,” she said.
Her appointment further reinforces 0101.Today’s focus on helping enterprises build integrated martech infrastructures designed to scale engagement, improve conversions and deliver sustainable growth.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
