MAM
Ember launches Everyday Cast Iron campaign
New film celebrates real kitchens and reimagines cast iron for modern Indian homes.
MUMBAI: Ember just turned cast iron into everyday iron because when your cookware feels like a lifelong friend instead of a weekend chore, even the tawa starts cheering. Ember, the premium kitchenware brand known for shaking up cookware norms, has rolled out its new visual storytelling campaign ‘Everyday Cast Iron’ this Women’s Day. The campaign steps away from polished show kitchens and dives straight into real Indian homes, capturing how cooking actually happens planned one day, spontaneous the next, always deeply personal.
Shot entirely in authentic kitchens, the films feature individuals with distinct culinary lives, food photographer and stylist Sanskriti Bist, Copper & Cloves founder Sarah Nicole Edwards, culinary professional chef Taiyaba Ali, artisanal cheese makers Ben and Kat of Nari & Kage, and home cook Jayati Jain. Their varied routines highlight that cast iron should adapt to real life, not the other way around.
Ember co-founder & CMO Himanshi Tandon said, “Cast iron is more than cookware, it carries familiarity and emotion for many people. But switching to it can sometimes feel like committing to a harder journey. Our attempt has been to make that journey easier by reimagining the category inside real homes, with real users and their everyday concerns in mind.”
Ember, chief culinary & innovation officer chef Saransh Goila added, “We spent time in real homes and kitchens to understand how people actually cook, clean, and take care of their cookware. From there, we went through multiple rounds of testing and iteration to engineer solutions that make cast iron easier to use while also improving consistency.”
The campaign introduces Ember’s dual cast iron approach, traditional pre-seasoned cast iron for classic performance and durability, and the proprietary TitaniumClad cast iron designed to address common maintenance concerns.
Ember CEO Siddharth Gadodia noted, “This category has existed for hundreds of years, but behaviour around it hasn’t evolved. Our research showed that while many households own cast iron cookware, regular usage remains limited. That gap between ownership and everyday adoption represents a significant opportunity.”
The Everyday Cast Iron collection is now available on the Ember website and Amazon. In a kitchen world that often demands perfection, Ember quietly reminds us that the most beautiful meals are the ones cooked with whatever time, mood and mess the day brings cast iron simply makes them better.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
