Ad Campaigns
Bikano announces #PyarKaMeethaBandhan campaign
Mumbai: As the festive fervor of Raksha Bandhan envelops the nation, Bikano has unveiled an emotionally stirring campaign aimed at fostering the spirit of love, bonding, and compassion. This unique initiative, an extension of the much-loved “#PyarKaMeethaBandhan campaign,” not only celebrates the festival but also raises awareness about adoption and the power of sibling relationships.
In continuation of the remarkable #PyarKaMeethaBandhan campaign launched last year, Bikano embarks on an inspiring journey to touch hearts and create meaningful connections. This year’s campaign delves into the profound emotion of sibling love while simultaneously encouraging adoption as a beautiful way to expand families. The heartwarming television commercial depicts a poignant scene where a young boy yearns for a sister to tie him a rakhi. His wish is fulfilled when his parents surprise him with a newly adopted sister, reinforcing the belief that love knows no boundaries.
Bikanervala Foods Pvt Ltd & Bikano director Manish Aggarwal emphasised, “This Raksha Bandhan, we’re thrilled to unveil a campaign that not only honors the timeless bond between siblings but also underscores the importance of adoption in nurturing new relationships. Our society has more than 2 crore orphans, and the adoption rate is decreasing. Through our campaign, we aim to raise awareness about adoption and inspire people to consider embracing a new member into their families. By sharing your support for adoption, you can be a part of this noble cause.”
Bikano marketing head Kush Aggarwal has expressed, “Festivals are moments of unity, joy, and heartfelt connections. Through our #PyarKaMeethaBandhan campaign, our goal is to etch an unforgettable Raksha Bandhan in the hearts of all. Whether it’s via our vibrant social media presence, resonating across the radio-waves, or collaboratively crafting emotional connections with select societies and NGOs, Bikano aspires to weave a rich tapestry of emotions. This campaign stands as a testament to the enduring power of sibling bonds and the warmth of adoption.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
