Brands
CDSL IPF launches campaign to encourage women to start investing
‘Ms Atmanirbhar Investor’ initiative aims to boost women’s participation in markets
MUMBAI: With more women stepping into the world of investing, the Central Depository Services (India) Limited investor protection fund is trying to turn curiosity into confidence.
The CDSL IPF has launched a new digital campaign titled ‘Ms Atmanirbhar Investor’ around International Women’s Day, encouraging women to begin their investment journey in the securities market in a responsible and informed manner. The initiative forms part of its flagship investor awareness programme, ‘AtmanirbHER’, which focuses on improving financial literacy among women.
The campaign arrives at a time when women are steadily claiming a larger share of India’s investing landscape. According to CDSL IPF, women now account for about 25 per cent of demat account holders, up from 20 per cent last year. The rise reflects a growing shift towards financial inclusion and greater awareness about personal finance.
To carry the message across the country, the campaign features two digital films released as part of a multilingual rollout in 12 Indian languages. The idea is simple and relatable. In the first film, a group of friends encourages a hesitant woman to overcome her doubts and take her first step into investing. The second film picks up the story after she makes that decision, celebrating the confidence and freedom that comes with taking charge of one’s financial future.
Together, the films promote the message #BanoMsAtmanirbharInvestor, reinforcing the idea that thoughtful, well researched investing can help women build financial independence and pursue their goals.
Central Depository Services (India) Limited chief regulatory officer and CDSL IPF trustee Nayana Ovalekar said financial self-sufficiency is one of the most powerful forms of empowerment and investing plays a crucial role in that journey. She added that the AtmanirbHER initiative aims to encourage more women to take their first step into the securities market with the right knowledge, planning and confidence.
Through campaigns like this, CDSL IPF continues to focus on expanding investor awareness and financial literacy among diverse audiences. The AtmanirbHER initiative in particular seeks to motivate women from different backgrounds to participate responsibly in the securities market and build long-term financial security.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
