e-commerce
Phonepe launches ‘Meri Team Hai Na’ campaign for Mutual Funds
Ogilvy India film uses humour to make investing approachable with expert guidance.
MUMBAI: Phonepe just turned investing into a tag-team match because when the market throws a curveball, even wrestlers know “Meri Team Hai Na” means the experts have your back. Phonepe has rolled out a fresh, humour-packed campaign for its Mutual Funds business, conceptualised by Ogilvy India, aimed at simplifying investing and building confidence among new-age Indians. The campaign revolves around the reassuring line “Meri Team Hai Na,” tapping into the cultural belief that a strong team behind you makes any challenge feel conquerable.
The lead films are set in familiar Indian settings, an akhada (wrestling arena) and a nukkad natak (street play) where a victorious wrestler and a performer confidently declare “Meri Team Hai Na” when advised to invest wisely. The advisor’s imagination spirals into hilarious chaos: wrestlers fumbling through stock charts or actors in bear-and-bull masks giving financial advice. The punchline reveals the “team” is actually Phonepe’s expert advisors, backed by the proprietary CRISP Scorecard that analyses and recommends top funds.
Two additional short films spotlight the Daily Mutual Funds SIP feature, allowing investments starting at just Rs 10 a day. One draws parallels between disciplined training and consistent investing, while the other uses folklore-inspired visuals to show that steady contributions win over market volatility.
Ogilvy India chief creative officer Sukesh Nayak said, “In India, we grow up believing that when you have a good team behind you, you’re never alone. That cultural truth shaped this campaign. ‘Meri Team Hai Na’ is a line we’ve all used, and we brought that reassurance into the world of investing with humour and exaggeration.”
Phonepe chief marketing officer Amit Doshi added, “Many new-age investors hold back not because of lack of ambition but owing to confusion and hesitation. By combining our proprietary CRISP methodology with simple tools like Daily Mutual Funds SIP starting at just Rs 10, we are addressing both decision paralysis and inertia.”
In a country where investing still feels like stepping into an akhada without a coach, Phonepe isn’t just offering funds, it’s handing over a reliable tag-team partner, proving that even small daily steps can pin down financial freedom.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
