iWorld
GRB Studios & Media Ranch partner for distribution joint venture
Mumbai: GRB Studios CEO Gary R. Benz and Media Ranch CEO Sophie Ferron have entered into a joint venture partnership to create a premiere independent distribution organization. The new entity will combine the extensive content catalogs and proven formats, coupled with the years of entertainment business experience of both companies and principals to create an entity with a broader reach and a deeper catalog than the two partners have individually. The company, GRB Media Ranch, will have a portfolio that includes over 5,000 hours of factual, unscripted, and scripted programming as well as a multitude of formats in all genres.
Both companies will retain their separate production and creative businesses. Creative and original production for GRB Studios will remain solely with GRB under the management of Benz while Media Ranch’s original IP and format development, including current paper formats, and incubator Horsepower will remain solely with Media Ranch, under the management of Ferron and with Media Ranch’s Philip Kalin-Hajdu, head of development and storytelling.
The two companies have a combined 50+ years in the international content sector, with award-winning programming such as GRB’s Untold Stories of the E.R.; Icons Unearthed series: The Simpsons, Marvel, Star Wars, etc.; On the Case, among others, and GRB is the producer of megahit, Emmy Award-winning Intervention. Media Ranch distributes over 150 formats, including Round Table from Wonwoo Park (creator of Masked Singer), Watch, and hits such as Surprise sur prise, Comedy on the Edge, Rose D’or winning Street Jungle, and many more.
Both Benz and Ferron have been active on the international trade circuit, speaking at MIPCOM, NATPE, Realscreen and other events. Ferron is an Advisory Member of FRAPA and the International Emmys org, and Benz is currently a member of the Directors Guild of America, the Writers Guild of America, the Academy of Television Arts and the Board Chairman for the Entertainment Industries Council, Inc.
Under the leadership of both Benz and Ferron, the team will include personnel from both partners handling distribution. From GRB: Liz Levenson will cover Africa, Middle East, Scandinavia, and Eastern Europe while Torquil Macneal will cover APAC; Janel Downing will cover Latin America; From Media Ranch: Tanja van der Goes will cover Europe for formats; Alexa Jorizzo will cover Europe and Canada for finished programs.
Benz stated, “Sophie and I have known each other for over 10 years, partnering on various inspiring projects. Our companies and visions complement each other well, and we bring our creativity to deal-making into the evolving business of the content industry. Our joint venture is a natural and logical next step in our relationship to build a super independent distribution organization. Together, we will expand our global reach even further.”
Ferron added, “Gary and I have two strong teams that will become a unified and stellar sales force. We are eager to contribute our skills to the new entity and reach even greater heights. The goal is to become an international distribution powerhouse offering a comprehensive marketing approach from formats to finished programs in all genres.”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
