Sports
Pink Parade 2026 puts women’s strength centre stage in Mumbai
Ace Blend and On Tour rally runners to rewrite fitness myths
MUMBAI: The sea breeze at Breach Candy Promenade carried more than just the scent of salt on Sunday morning. It carried a message. Strength has no stereotype.
Pink Parade 2026, a 5 km community run hosted by Ace Blend in partnership with On Tour, brought together Mumbai’s fitness enthusiasts in a spirited show of solidarity for women’s health. From first-timers to seasoned runners, participants laced up not only to clock miles but to challenge long-held assumptions around women and supplementation.
The morning began with a guided warm-up session between 7.15 am and 7.30 am, before the run set off at 7.30 am sharp. Clad in exclusive Pink Parade T-shirts and fanny packs, runners turned the promenade into a moving ribbon of colour and camaraderie.
Post-run, the energy flowed into Greenr, where participants cooled down over smoothies infused with Ace Blend’s Pink Creatine. The product, central to the event’s theme, seeks to reposition creatine from a male-dominated gym supplement to a broader performance ally for women. Its distinctive hue comes from Polish tart cherries, known for supporting rest and recovery.
While creatine has traditionally been marketed towards men chasing muscle gains, growing research points to its wider benefits, from muscle recovery and cellular energy production to potential cognitive support. Pink Parade used the power of community to underline that performance is not defined by gender, but by goals.
Ace Blend founder Shivam Hingorani, said the initiative was about more than a single morning run. “For us, Pink Parade was not just a run, but the start of a movement. For years, creatine has been marketed in a narrow way. We want to normalise conversations around women’s performance, not just in the gym but in daily life. Supplementation cannot be defined by gender, it is defined by ambition.”
The collaboration with On Tour, a community-driven run club known for energising Mumbai’s urban fitness scene, ensured strong turnout across age groups, including entrepreneurs, content creators and wellness advocates. The result was an atmosphere that felt equal parts race day and rallying cry.
Beyond the finish line, Pink Parade 2026 sparked conversations around strength training, recovery and reclaiming pink as a symbol of power rather than pigeonhole. In doing so, it set a brisk pace for a future where fitness narratives are broader, bolder and built on science rather than stereotype.
Sports
JioStar drags Legends League Cricket to Delhi High Court in media rights row
The streaming giant secured an interim order on the very day the tournament was set to kick off, freezing commercial dealings and pushing the dispute toward mediation
MUMBAI: JioStar India moved fast and hit hard. On March 11th, the same day the Legends League Cricket Masters T20 Tournament was scheduled to begin, the company secured an interim order from the Delhi High Court against Absolute Legends Sports Private Limited, the outfit that runs the league, in a bitter dispute over media and commercial rights.
The petition, filed under Section 9 of the Arbitration and Conciliation Act, 1996, before Justice Harish Vaidyanathan Shankar, sought ad-interim protection preventing Absolute Legends from creating third-party rights, transferring, assigning or otherwise dealing with the media and commercial rights relating to the league. In plain terms: JioStar wanted to stop Absolute Legends from doing any more deals with anyone else while the dispute runs its course.
What Absolute Legends agreed to
Senior advocate Abhimanyu Bhandari, appearing for Absolute Legends, did not come to court empty-handed. He submitted that the company would file a comprehensive affidavit disclosing all commercial transactions currently being undertaken, including the agreement entered into with the second respondent in the case. The affidavit, he said, would be filed by all directors of the company.
Crucially, Bhandari also undertook that any receivables arising from commercial arrangements connected to the league would be deposited directly with the court, in an account to be opened by the registrar general, toward satisfaction of the admitted liability. The one caveat: those deposits should not prevent Absolute Legends from meeting its operational expenses necessary for the smooth functioning of its commercial activities. In other words, the company wants to keep the lights on while the legal battle plays out.
JioStar was represented by senior advocate Kunal Tandon, leading a team that included Aanchal Tandon, Niti Jain, Niharika Sharma, Nitai Agarwal and Natasa, along with Krishma Shah as the authorised representative of the petitioner.
Mediation ordered, next date set
Both sides agreed that the matter should be referred for mediation, and the court obliged. The dispute was directed to the Delhi High Court Mediation and Conciliation Centre, with parties ordered to appear before it on March 13th. The incharge of the mediation centre was requested to appoint a senior mediator. The case is listed before the court again on March 17th for further proceedings.
The timing could hardly be more awkward for Legends League Cricket. A tournament that was supposed to be launching was instead the subject of a courtroom freeze on the very day it was meant to kick off. Whether mediation resolves the dispute quickly or the matter returns to a full hearing on March 17th, one thing is clear: JioStar is not prepared to let its rights walk out the door without a fight.
