MAM
Finolex Pipes’ Raksha Bandhan film celebrates sibling bonds
Mumbai: Finolex Pipes, India’s leading manufacturer and long lasting of PVC pipes and fittings, presents a captivating short film as a heartfelt homage to the essence of Raksha Bandhan. This evocative film beautifully encapsulates the enduring bond between siblings, underscoring the significance of this festival in a heart-warming way. Crafted and produced by Campen Factory, and directed by Ripunjoy B’yum, the short film captures the essence of Raksha Bandhan while celebrating the deep bond between siblings.
The story follows a plumber who refers to a client as ‘Didi’. As the plot unfolds, the plumber’s Rakhi breaks while working, causing him emotional turmoil. Unexpectedly, the client, upon being addressed as ‘Didi’, decides to tie a Rakhi to the plumber. This simple yet profound act of tying a rakhi transforms what would have been a routine service call into a touching gesture, rich with meaning and emotion.
The film’s narrative depth mirrors Finolex Pipes unwavering commitment to presenting resonant stories that resonate with audiences and underscore the value of long lasting relationships. This artfully crafted short film serves as a testament to the company’s dedication to fostering connections that matter.
Finolex Industries VP & head marketing & communications Ashok Jaiswar shared his thoughts on this initiative: “At Finolex Pipes, we believe in celebrating long lasting relationships that hold our society together. This film is not just a portrayal but also a testament to the enduring bond siblings share. It aligns perfectly with our values of unity, strength, and connection. We hope it resonates with audiences across generations and reminds everyone of the significance of sibling long lasting relationship during the celebration of this festival.”
Beyond its commitment to innovation and quality within its product offerings, Finolex Pipes dedication extends to initiatives that touch lives on a deeper level. This short film stands as a shining example of the company’s commitment to nurturing meaningful connections within families and communities.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
