Brands
Infinix names ITZY’s Yuna global brand ambassador
K-pop star fronts NOTE 60 SERIES launch, aligning with Joy Tech philosophy.
MUMBAI: Infinix just recruited K-pop royalty, because when Yuna joins the squad, even smartphones start hitting high notes. Infinix Mobility has appointed Yuna of ITZY as its first-ever global brand ambassador, coinciding with the global debut of the Note 60 Series flagship smartphones. The partnership embodies the brand’s “Joy Tech, Beyond Limits” philosophy, celebrating confidence, individuality, and fearless self-expression.
Yuna, the youngest member of the K-pop group ITZY, brings her vibrant energy and boundary-breaking spirit to the role. Known for her discipline, self-discovery, and continuous reinvention across music and acting, she mirrors Infinix’s commitment to empowering young users through creative, joyful technology.
Yuna said, “I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador. I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy.”
Infinix Mobility CMO TT Liu added, “Partnering with Yuna accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally. Guided by Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy.”
The collaboration marks Infinix’s strategic push into the premium smartphone segment with the Note 60 Series, positioning the brand as a catalyst for self-expression among tech-savvy youth. By blending Yuna’s infectious charisma with flagship innovation, Infinix is crafting a narrative that resonates far beyond specs turning devices into platforms for bold, joyful stories.
In a market where youth demand both performance and personality, Infinix isn’t just launching phones, it’s launching a movement, one high-note ambassador at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
