MAM
Cheil India elevates Pradeep Tiwari to client service director
Promotion follows years leading Samsung retail projects in north India
GURUGRAM: Pradeep Tiwari has been elevated to client service director at Cheil India, marking the latest step in a steady climb through the agency’s ranks.
In his new role, Tiwari will focus on strengthening client partnerships and sharpening integrated retail execution across key markets. This is a priority as brands demand tighter alignment between strategy and the storefront.
Over the years, he has held a series of leadership positions at Cheil India, most recently as account director. He oversaw large-scale retail project management and led exclusive store execution for Samsung across North India, working across ATL, BTL, marketing and operations to deliver cohesive campaigns on the ground.
Before Cheil, Tiwari worked with HNI Corporation and ONEPWS Private Limited, building expertise in project planning, vendor management, QA/QC and turnkey delivery.
The promotion underscores Cheil India’s emphasis on experienced leadership as retail environments grow more complex and execution-led differentiation becomes harder won.
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
