MAM
Ashwin Sheth Group appoints Bhavik Bhandari as CSMO
Mumbai: In a strategic move aimed at advancing its growth trajectory, Ashwin Sheth Group a leading real estate company proudly introduces Bhavik Bhandari as the newly appointed chief sales and marketing officer (CSMO).
With a proven track record as a mentor and a leader, real estate enthusiast, and advocate for design-driven residential enhancements, Bhandari is set to spearhead the sales and marketing division. His wealth of experience encompasses several esteemed real estate firms, including Raheja Universal, Kanakia Spaces, Radius Developers, Kalpataru Limited, and Puravankara. Over his distinguished career trajectory of over 2 decades, he has demonstrated remarkable proficiency in sales, marketing, customer relationship management, operations, business development, and strategic planning.
Commenting on the appointment, Ashwin Sheth Group chairman and MD Ashwin Sheth said “We are pleased to welcome Bhavik Bhandari to our team. His impressive track record in demanding positions is a great fit for our senior leadership team. His knowledge and extensive experience in sales, marketing, CRM and strategy, will greatly benefit our organization in achieving our growth objectives. Our goal is to expand and strengthen Ashwin Sheth Group’s presence, thereby further strengthening our brand value.”
On joining Ashwin Sheth Group, Ashwin Sheth Group chief sales and marketing officer (CSMO) Bhavik Bhandari said “I am delighted to be a part of the Ashwin Sheth Group, a prestigious and established name in the real estate industry. I am looking forward to assist the organization with thoughtful and creative marketing campaigns, developing better consumer relations and spearhead communications in helping the group reach new heights. With my prior experience in the sector, I am looking forward to being a catalyst to the hyper growth and expansion strategy on the horizon for Ashwin Sheth Group.”
Adding on to the appointment, Ashwin Sheth Group chief human resources officer (CHRO) Prabhakar Azad said “We are pleased to welcome Mr. Bhavik Bhandari to our senior management team. His addition will further strengthen our leadership team to fulfil our aggressive growth & expansion plans. In the recent past, we have hired exceptional professionals at CXO levels to give a boost to our professional work culture”.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
