Brands
Kaayu Rituals enters India with science-backed daily Ayurvedic wellness
UK-backed brand turns self-care into structured daily rituals for modern India
NEW DELHI: UK-backed wellness brand Kaayu Rituals has officially arrived in India, offering a fresh take on Ayurvedic self-care. The brand blends age-old rituals with modern science, making preventive wellness a daily habit rather than an occasional indulgence.
With interest in Ayurveda surging across the country, consumers are increasingly seeking solutions that go beyond treatment to focus on consistent self-care. Kaayu Rituals aims to meet this demand by creating a structured framework for inner wellness, herbal teas, skincare, and haircare, all designed to encourage long-term consistency and measurable wellbeing benefits.
Founder and CEO Preeti Choudhary, a regulatory affairs veteran with 18 years’ experience spanning pharmaceuticals, medtech, microbiology, and global compliance, explained the brand’s unique approach. “After nearly two decades in healthcare regulation, I realised we apply extraordinary rigour to crisis care but not to daily stress, hormonal health, or emotional wellbeing,” she said. “India doesn’t need more wellness products. It needs structure, consistency, and trust. Ayurveda has always offered that. We are simply bringing modern regulatory rigour and clarity to it.”
Unlike conventional wellness brands, Kaayu Rituals focuses on ritual-first engagement rather than purely product-led offerings. Its science-backed approach promises transparency, safety, and quality assurance, setting a new standard in a largely unstandardised self-care market.
The brand will launch with a direct-to-consumer model through kaayurituals.com, before expanding to curated retail and wellness partnerships across major urban centres in 2026.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
