MAM
Flynas launches AI-powered ‘Find My View’ seat selector
Saudi low-cost carrier lets passengers choose flight views using predictive AI and real passenger photos.
MUMBAI: Flynas just turned window seats into VIP tickets because why leave the best views to chance when AI can hand you the front-row panorama? The Saudi low-cost airline has rolled out ‘Find My View’, billed as the world’s first intelligent, AI-driven seat selector that lets passengers pick their preferred in-flight scenery before booking. Launched on 24 February 2026 in partnership with VML Riyadh, the feature analyses flight paths, direction, time of day, and weather to predict iconic sights cloud-hugging mountains, coastline flyovers, golden-hour skylines, and famous landmarks from either side of the plane.
Instead of the usual seat-number lottery, travellers browse authentic photos snapped by previous passengers on the same routes, creating a living gallery of real views that builds trust and excitement long before takeoff. The experience stays seamless, users simply decide what they want to see, and the system suggests seats accordingly.
Flynas head of marketing and branding Yara AlMashharawi said, “’Find My View’ completely redefines what it means to choose a seat on a plane. Instead of hoping you picked the right side of the aircraft, you deliberately choose the view you want, powered by AI.”
VML Riyadh executive creative director Firas Ghannam added, “The ambition was to turn a functional choice into an emotional one by combining data, AI technology and creativity in a way that reimagines the humble seat map.”
For a low-cost carrier serving key Indian hubs New Delhi, Mumbai, Hyderabad, Lucknow, and Calicut with direct flights to multiple Saudi destinations, the tool levels the playing field: premium views no longer require premium fares. Passengers can explore routes and try the selector at findmyview.com.
In an industry where the journey is often an afterthought, flynas is betting that a curated sky show can turn every flight into a shareable moment proving that sometimes the best part of travel isn’t just getting there, but what you see on the way.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
