Brands
Travelxp launches HD French feed on Orange
Channel 119 debut expands reach across France and territories
MUMBAI: Travelxp has tuned into a bigger French audience, launching its dedicated HD feed on Orange France and stepping up its push across Europe.
From 5 February, the global travel channel is available on channel 119 in the operator’s Basic package under the “Discovery & Lifestyle” category. The rollout is not limited to mainland France. It stretches across French overseas departments and collectivities including Guadeloupe, Martinique, Guyana, La Réunion and Mayotte, along with Saint Pierre and Miquelon, Saint Barthélemy, Saint Martin, Wallis and Futuna and French Polynesia. Monaco and Andorra are also part of the footprint.
In effect, Travelxp has planted its flag across France and 12 additional French speaking territories in one sweep.
The move strengthens the broadcaster’s European distribution strategy and bolsters its dedicated French feed, offering high definition travel programming known for cinematic visuals and culturally rooted storytelling. From destination led series and heritage deep dives to culinary trails and immersive local experiences, the content is crafted for viewers with a taste for the world beyond their doorstep.
Travelxp managing director Europe and Africa Sumant Bahl, said the Orange partnership reinforces the brand’s steady momentum across Europe. He described France and its extended territories as central to the network’s regional strategy, adding that the launch allows Travelxp to deliver premium travel stories to a globally curious and discerning audience.
With this latest addition, Travelxp is not just expanding distribution. It is extending an invitation to travel, one channel click at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
