MAM
Aditya Bangera named associate director at WPP Media
Ex-GroupM leader steps up to steer strategy and delivery
MUMBAI: WPP Media has appointed Aditya Bangera as the new associate director, stepping into a leadership role that places him at the helm of strategic media initiatives and integrated campaign delivery for high-profile clients within the WPP network.
Bangera’s elevation marks another milestone in a career built on performance precision and operational rigour. At WPP Media, he will drive cross-channel strategies, align teams across disciplines and ensure campaigns move from concept to conversion with clockwork efficiency.
The appointment follows a strong run at GroupM, where he was recently promoted to senior manager. Over a two-and-a-half year stint, Bangera rose from manager to senior manager, earning recognition for consistently delivering results in performance marketing and refining operational frameworks.
Before GroupM, he held managerial roles at Publicis Groupe and Publicis Media, sharpening his expertise in digital strategy and account leadership. His grounding in paid search began at iProspect, following an early stint at eBrandz Solutions Pvt. Ltd., where he cut his teeth in pay-per-click management.
A commerce graduate from Vivek Education Society’s Arts & Commerce College, Bangera has steadily climbed the media ladder, pairing analytical depth with hands-on execution.
With his move to associate director, WPP Media gains a leader seasoned in both numbers and nuance, ready to turn media plans into measurable momentum.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
