e-commerce
Eternal teams up with OpenAI to supercharge AI across Zomato and Blinkit
Collaboration targets merchant tools, partner assistants and internal automation via Stitch platform.
MUMBAI: Eternal isn’t just ordering food, it’s ordering up a major AI upgrade. The company behind Zomato, Blinkit, District, Hyperpure, Feeding India and AI-native venture Nugget has joined forces with OpenAI to weave advanced AI deeper into its sprawling commerce ecosystem. The partnership taps OpenAI’s Enterprise API to deploy models across Eternal’s apps, partner platforms and internal systems. Key focus areas include AI-assisted workflows for merchants and delivery partners, contextual AI assistants embedded in partner portals, next-gen search and discovery experiments, and accelerated product iteration at Nugget.
Internally, Eternal is eyeing OpenAI’s latest coding models including GPT-5.3-Codex to power Stitch, its in-house automation and developer orchestration platform. Stitch already handles end-to-end automation across engineering and non-engineering teams, the integration aims to slash manual work, speed up shipping and streamline complex workflows.
The collaboration extends to a structured Partner Upskilling Program, rolling out advanced AI tools and assistants to Eternal’s restaurant and delivery partner network to boost operational efficiency, compliance and decision-making.
Eternal, Group CEO Albinder Dhindsa captured the excitement, “From high leverage areas like software development to real on-ground implications of influencing operations, we are learning about the evolving implementations of newer and developing tools in the AI landscape. We are happy that this collaboration with OpenAI will open up even more surface area for us to learn and innovate.”
OpenAI International managing director Oliver Jay added, “Eternal operates at a meaningful scale across consumer and partner platforms. We are excited to support their teams in applying AI advancements to real-world systems, from AI-native ventures to partner-facing initiatives.”
In a market where speed, scale and smarts define winners, this tie-up positions Eternal to turn everyday orders into smarter, faster experiences, one AI prompt at a time. Whether you’re swiping for dinner or delivering it, the future just got a little more intelligent.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
