Brands
Cello World Q3 net profit dips to Rs 69 crore
Nine months PAT at Rs 201 crore on Rs 1,670 crore revenue; exceptional labour code hit Rs 7 crore.
MUMBAI: Cello World isn’t just crafting pens and houseware, it’s sketching a resilient financial picture amid some regulatory smudges. The Daman-based consumer products giant reported a consolidated net profit of Rs 69.41 crore for the quarter ended 31 December 2025, down from Rs 92.10 crore a year earlier, after a Rs 7.44 crore exceptional hit from new labour codes.
Revenue from operations held firm at Rs 553.66 crore (versus Rs 556.85 crore last year), with total income at Rs 570.26 crore. Expenses climbed to Rs 468.43 crore, driven by material costs Rs 187.18 crore, stock purchases Rs 103.15 crore, employee benefits Rs 61.78 crore, and other outlays Rs 100.76 crore. Profit before exceptional items and tax stood at Rs 101.83 crore, but after the one-off, PBT settled at Rs 94.39 crore. Tax took Rs 24.98 crore, leaving comprehensive income at Rs 69.24 crore.
Zooming out to nine months, the story sharpens: revenue from operations Rs 1,670.12 crore (up from Rs 1,547.57 crore), total income Rs 1,717.55 crore, PAT Rs 201.38 crore (down from Rs 268.41 crore after exceptional). Owners claimed Rs 222.32 crore of that, non-controlling interests Rs 19.06 crore. EPS for Q3? Rs 2.88 basic/diluted; nine months Rs 10.06.
The full-year comparison to 31 March 2025 shows last year’s revenue ops Rs 2,136.39 crore, PAT Rs 364.57 crore, owners Rs 338.82 crore, EPS Rs 15.50. No dividends mentioned this period, but paid-up equity remains Rs 110.44 crore (face Rs 5).
The results encompass a web of subsidiaries, Cello Household Products, Houseware, Industries, Consumerware, Unomax Stationery, Writing Instruments, Sales and Marketing, Wim Plast, Wim Plast Moulding, Cello Consumer Products, plus fresh additions like Arko Glass (from 20 January 2025), Cello Writing and Stationery (10 December 2025), and Cello Tips (23 December 2025).
Notes highlight the labour code consolidation effective November 2025 with minimal overall impact so far, pending full rules. All figures unaudited, prepared under Ind AS, and compliant with SEBI norms.
In a market where consumer goods firms juggle costs and codes, Cello World’s numbers show steady handiwork not a smash hit, but no write-off either. For investors or casual observers, it’s a reminder that even everyday brands have their dramatic quarters.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
