MAM
Spiffy PR wins the PR mandate for Bake Live Studio by Sarjena Foods Pvt Ltd
Mumbai: Spiffy Public Relations, a Mumbai-based digital communications agency known for its strategic and outcome-focused public relations, is proud to announce its collaboration with Bake Live Studio as its partner for all PR and communications initiatives.
Located in the heart of Mumbai, Spiffy Public Relations has earned a reputation for crafting compelling narratives that resonate with audiences across various platforms. With a core focus on strategic public relations, social media mastery, media partnerships, celebrity integrations, and influencer liaisons, the agency is dedicated to illuminating its clients’ journeys to success. This partnership aims to harness the agency’s expertise in propelling brands to prominence and ensuring Bake Live Studio’s story reaches a broader audience.
Sarjena Foods Pvt Ltd directors Vishaal Vira and Nirmal Gogri stated, “We are thrilled to have Spiffy Public Relations on board as our communications partner. With their extensive experience and innovative approach, we believe they will help us share the unique essence of Bake Live Studio with the world.”
Spiffy PR founder Kajol Jain expressed her enthusiasm about this collaboration, “Bake Live Studio’s commitment to excellence and creativity aligns perfectly with our agency’s values. We are excited to work alongside their team to craft compelling narratives that capture the magic of Bake Live Studio’s offerings.”
As Bake Live Studio embarks on its journey to become a premier destination for food enthusiasts, Spiffy Public Relations is poised to ensure its story shines brightly in the media landscape.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
