Brands
Raymond names Nameet Srivastava brand head of chairman’s collection
Ethnix founder takes charge of Raymond’s most exclusive portfolio
MUMBAI: Raymond Lifestyle Limited has appointed Nameet Srivastava as brand head – Chairman’s collection, entrusting him with the stewardship of the group’s most elite and ultra-premium portfolio.
Based in Mumbai, Srivastava will oversee strategic direction, design excellence and market positioning for the Chairman’s collection, which sits at the pinnacle of Raymond’s menswear offering.
The elevation follows a 16-year tenure within the Raymond group. Most recently, Srivastava served as category head at Ethnix by Raymond Apparel Limited, a brand he founded and scaled to three-fold growth.
With more than two decades of experience in Indian menswear and ethnic design, Srivastava has played a central role in shaping several of Raymond’s marquee initiatives. He was the creative force behind Ethnix by Raymond and a key contributor to Khadi – The story re-spun.
Earlier in his career at Raymond Limited, he helped set up integrated manufacturing facilities and launched the Park Avenue Women’s line. He also worked closely with James Ferreira and led design at Roopam and Roop Milan, where he drove international expansion across five countries.
A recipient of multiple Images Excellence Awards, Srivastava now takes charge of Raymond’s highest-end design mandate, blending technical expertise in supply-chain management with a long record of brand-building.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
