Brands
Raymond names Nameet Srivastava brand head of chairman’s collection
Ethnix founder takes charge of Raymond’s most exclusive portfolio
MUMBAI: Raymond Lifestyle Limited has appointed Nameet Srivastava as brand head – Chairman’s collection, entrusting him with the stewardship of the group’s most elite and ultra-premium portfolio.
Based in Mumbai, Srivastava will oversee strategic direction, design excellence and market positioning for the Chairman’s collection, which sits at the pinnacle of Raymond’s menswear offering.
The elevation follows a 16-year tenure within the Raymond group. Most recently, Srivastava served as category head at Ethnix by Raymond Apparel Limited, a brand he founded and scaled to three-fold growth.
With more than two decades of experience in Indian menswear and ethnic design, Srivastava has played a central role in shaping several of Raymond’s marquee initiatives. He was the creative force behind Ethnix by Raymond and a key contributor to Khadi – The story re-spun.
Earlier in his career at Raymond Limited, he helped set up integrated manufacturing facilities and launched the Park Avenue Women’s line. He also worked closely with James Ferreira and led design at Roopam and Roop Milan, where he drove international expansion across five countries.
A recipient of multiple Images Excellence Awards, Srivastava now takes charge of Raymond’s highest-end design mandate, blending technical expertise in supply-chain management with a long record of brand-building.
