AD Agencies
Publicis Media names Tanushree Radhakrishnan global media lead
Veteran digital leader returns to Publicis to drive growth and innovation
SINGAPORE: Publicis Media has appointed Tanushree Radhakrishnan as global media lead, PGD, tasking her with building media capability and driving growth across markets worldwide.
In her new role, Radhakrishnan will focus on strengthening global media practices, accelerating market-specific innovation and supporting growth initiatives across delivery centres, with a particular emphasis on India.
She brings more than two decades of experience spanning media planning, digital transformation and performance-driven advertising. Her expertise covers search, social media and programmatic, where she has led strategies aimed at improving effectiveness and measurable outcomes for clients.
Before joining Publicis Media, Radhakrishnan served as head of biddable, APMEA, at WPP Media. She has also held senior leadership roles including chief operating officer at Liqvid Asia and chief digital officer at Zenith.
Earlier in her career, she worked with several leading agencies in India, including Performics.Resultrix, MEC and Webchutney.
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
