Publicis Media names Tanushree Radhakrishnan global media lead  

SINGAPORE: Publicis Media has appointed Tanushree Radhakrishnan as global media lead, PGD, tasking her with building media capability and driving growth across markets worldwide.

In her new role, Radhakrishnan will focus on strengthening global media practices, accelerating market-specific innovation and supporting growth initiatives across delivery centres, with a particular emphasis on India.

She brings more than two decades of experience spanning media planning, digital transformation and performance-driven advertising. Her expertise covers search, social media and programmatic, where she has led strategies aimed at improving effectiveness and measurable outcomes for clients.

Before joining Publicis Media, Radhakrishnan served as head of biddable, APMEA, at WPP Media. She has also held senior leadership roles including chief operating officer at Liqvid Asia and chief digital officer at Zenith.

Earlier in her career, she worked with several leading agencies in India, including Performics.Resultrix, MEC and Webchutney.