Brands
Unacademy taps Aizaz Ali as head of sales and marketing
Former Byju’s and Vedantu executive to steer revenue and market strategy
MORADABAD: Aizaz Ali has been appointed head – sales and marketing at Unacademy, as the edtech firm sharpens its focus on growth, customer acquisition and market positioning amid intensifying competition.
In his new role, Ali will lead strategic sales initiatives, oversee go-to-market execution and drive revenue expansion across Unacademy’s education offerings. His mandate includes strengthening customer engagement and aligning sales operations with the company’s broader expansion plans.
Ali brings experience across direct sales, business development and academic counselling: skills seen as critical as edtech platforms recalibrate growth strategies and push for operational efficiency.
Before joining Unacademy, he held leadership roles at Scholar’s Academy, Byju’s and Vedantu, where he worked across sales management, business development and learner engagement.
The appointment signals Unacademy’s intent to reinforce its commercial leadership as India’s edtech sector enters a more disciplined phase of growth.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
