Kia Offers Customers Chance to Attend FIFA World Cup 2026

MUMBAI- From showroom floors to stadium roars, Kia India is putting football fever into fifth gear. As anticipation builds for the FIFA World Cup 2026™, the carmaker has unveiled two high-octane consumer initiatives that turn vehicle ownership into a ticket to the world’s biggest sporting stage.

Through ‘Kia Walk with Champions’ and ‘Kia Drive to FIFA World Cup 2026’, Kia is offering customers a chance not just to watch history unfold in the USA, but to step right into it.

A global official partner of FIFA since 2007 and long-standing official mobility partner for marquee tournaments, Kia is now extending that legacy to Indian customers with experiences that blend aspiration, sport and family emotion.

Under ‘Kia Walk with Champions’, two children aged between 10 and 14 will be selected to serve as Official Match Ball Carriers at a FIFA World Cup 2026 group stage match in the United States. Customers who book and complete the purchase of a Carens Clavis (ICE or EV) between 12 February and 10 March 2026 can register to participate. One winner each from the Carens Clavis ICE and Carens Clavis EV pool will be chosen through a third-party audited lucky draw.

Each selected child will walk onto the pitch alongside global football stars, accompanied by one parent or guardian. Kia will manage travel, visa and hospitality arrangements end to end, ensuring what the company describes as a seamless, once-in-a-lifetime experience.

The second initiative, ‘Kia Drive to FIFA World Cup 2026’, widens the net. Four customers across India will win an all-expenses-paid trip to attend a live World Cup match in the USA with premium hospitality included. Eligibility extends to those who book and complete the purchase of Seltos, Sonet, Syros or Carens Clavis (ICE/EV) within the same campaign window. One winner each will be selected from Seltos, Sonet and Syros, along with one winner from the Carens Clavis category. 

Each winner can travel with one companion, making it a shared celebration rather than a solo spectacle. With just four winners nationwide, exclusivity is built into the design. 

Kia India senior vice president for sales & marketing Atul Sood said the association with FIFA spans nearly two decades globally and reflects the brand’s ambition to create experiences that go beyond mobility. He described the World Cup as the pinnacle of global sporting passion and noted that enabling customers and their families to either witness a live match or see their child walk onto the pitch creates memories that last far longer than a matchday.

Participation in both initiatives requires bookings made between 12 February and 10 March 2026, with final eligibility subject to completion of purchase within the stipulated timeline and adherence to campaign terms. Winners will be determined through independently audited lucky draws to ensure transparency.

With the FIFA World Cup 2026 expected to command global attention, Kia’s pitch is clear: buy a car, and you might just drive all the way to football’s grandest stage.