Sports
Wendys India Launches T20 Burger Rewards Campaign
Cricket themed campaign runs 7 Feb to 8 Mar with tickets, jerseys and balls up for grabs.
MUMBAI: This T20 season, the scoreboard is not just at the stadium, it is at the burger counter. Wendy’s India has rolled out a cricket themed consumer campaign in collaboration with Coca Cola, the official sponsor of the T20 World Cup, turning every burger order into a potential match winning moment.
Running from 7 February to 8 March, the nationwide activation blends cricket fever with fast food fun, giving fans the chance to score big both on and off the field.
The mechanics are simple but cleverly gamified. Every Wendy’s burger ordered during the campaign period comes with a special sticker revealing a random score of 10, 15 or 20 runs. Customers who accumulate 100 runs can claim an assured reward by sending a direct message to @wendys_india on Instagram.
The prizes are designed to dial up the excitement. Fans stand a chance to win T20 World Cup match tickets, signed official jerseys and signed cricket balls, all provided by Coca Cola. For those dining in at Wendy’s India outlets, the experience comes with an added perk guaranteed official T20 merchandise with their dine in order during the campaign window.
Mohit Mahajan, AVP Marketing at Rebel Foods, said cricket in India is more than a sport, calling it an emotion that brings people together. He added that the T20 World Cup offered the perfect platform to create a rewarding experience that goes beyond food, turning every run into a celebration.
The campaign will run pan India, tapping into local fan engagement while aligning with the nationwide surge in cricket viewership. By weaving match day anticipation into everyday dining occasions from quick lunches to family outings Wendy’s is aiming to transform routine burger breaks into mini celebrations.
In a season where every boundary counts, Wendy’s India is betting that a little friendly competition, a few collectible runs and the lure of signed memorabilia will make its counters as lively as the crease.
