Sports
Wendys India Launches T20 Burger Rewards Campaign
Cricket themed campaign runs 7 Feb to 8 Mar with tickets, jerseys and balls up for grabs.
MUMBAI: This T20 season, the scoreboard is not just at the stadium, it is at the burger counter. Wendy’s India has rolled out a cricket themed consumer campaign in collaboration with Coca Cola, the official sponsor of the T20 World Cup, turning every burger order into a potential match winning moment.
Running from 7 February to 8 March, the nationwide activation blends cricket fever with fast food fun, giving fans the chance to score big both on and off the field.
The mechanics are simple but cleverly gamified. Every Wendy’s burger ordered during the campaign period comes with a special sticker revealing a random score of 10, 15 or 20 runs. Customers who accumulate 100 runs can claim an assured reward by sending a direct message to @wendys_india on Instagram.
The prizes are designed to dial up the excitement. Fans stand a chance to win T20 World Cup match tickets, signed official jerseys and signed cricket balls, all provided by Coca Cola. For those dining in at Wendy’s India outlets, the experience comes with an added perk guaranteed official T20 merchandise with their dine in order during the campaign window.
Mohit Mahajan, AVP Marketing at Rebel Foods, said cricket in India is more than a sport, calling it an emotion that brings people together. He added that the T20 World Cup offered the perfect platform to create a rewarding experience that goes beyond food, turning every run into a celebration.
The campaign will run pan India, tapping into local fan engagement while aligning with the nationwide surge in cricket viewership. By weaving match day anticipation into everyday dining occasions from quick lunches to family outings Wendy’s is aiming to transform routine burger breaks into mini celebrations.
In a season where every boundary counts, Wendy’s India is betting that a little friendly competition, a few collectible runs and the lure of signed memorabilia will make its counters as lively as the crease.
Sports
Sun TV sues Chennai Super Kings over use of Jailer, Coolie music in IPL promo
Network seeks Rs 1 crore in damages as Madras High Court directs CSK to confirm songs removed from jersey launch video
CHENNAI: A legal battle has erupted even before the first ball of IPL 2026 is bowled. Sun TV Network has moved the Madras High Court accusing Chennai Super Kings of copyright infringement over the alleged use of music, background scores and dialogues from the Rajinikanth films Jailer, Jailer-2 and Coolie in a promotional video for the franchise’s new jersey.
The commercial suit, filed by Sun TV Network Limited against Chennai Super Kings Cricket Limited and three of its officials, claims the IPL franchise used copyrighted audio content without obtaining a licence from the rights holder.
Justice Senthilkumar Ramamoorthy heard preliminary submissions in the matter before adjourning the case to March 16. The court also directed CSK to file an affidavit confirming its statement that the songs in question are no longer being used in the team’s promotional material.
The suit names CSK chief executive and managing director Kasi Viswanathan, head of finance Avinash Sridharan and head of content Radhakrishnan Sreenivasan as defendants alongside the franchise company.
According to Sun TV, CSK released a promotional video on March 1 to unveil its IPL 2026 jersey across social media platforms including Instagram, X, YouTube and Facebook. The video allegedly incorporated audio tracks, background scores and dialogues from Jailer, its upcoming sequel Jailer-2 and Coolie — all Rajinikanth projects produced by Sun Pictures, the film production arm of Sun TV Network.
Jailer, released in 2023, emerged as one of the biggest Tamil box-office hits of the year. Its soundtrack by Anirudh Ravichander, particularly the viral track Hukum, became a staple across social media and stadium events. Sun TV told the court that Anirudh Ravichander had been engaged under agreements that vest all rights in the films’ music with the producer, making Sun TV the exclusive copyright holder authorised to license the music.
The network alleged that the content was used at several points in the video, including scenes depicting the arrival of CSK captain MS Dhoni at the team camp, to amplify the promotional appeal of the campaign. It argued that the video was designed to promote the team’s merchandise, including its IPL 2026 jersey sold online at around Rs 2,399, thereby generating commercial gain from copyrighted material.
Sun TV has sought a permanent injunction restraining CSK from using any songs, dialogues or background scores from its films across platforms including social media, stadium broadcasts and promotional campaigns. It has also demanded Rs 1 crore in damages and asked the court to direct the franchise to disclose revenues generated from the promotional campaign that allegedly used the copyrighted music.
Senior counsel J Ravindran, appearing for Sun TV, told the court that CSK had stopped using the songs after receiving an e-mail objecting to their use. Ravindran nevertheless urged the court to ensure that the franchise does not repeat the alleged infringement.
Senior counsel PS Raman, representing CSK, informed the court that the tracks from Jailer, Jailer-2 and Coolie had already been removed from the promotional video. Raman also assured the court that the franchise would obtain proper licences if it uses such material in the future.
With the IPL season approaching and the dispute now in court, the clash has added an unexpected off-field contest to cricket’s biggest league — one that will be fought not with bats and balls, but with copyrights and court orders.
