Sports
Asian Paints colours cricket with a sonic six
Rang De India anthem unites 1.4 billion fans in beats, cheers and emotion.
MUMBAI: When the stumps fly and the crowd roars, India doesn’t just watch cricket, it paints the nation in pure, unfiltered feeling. Asian Paints has now given that electric buzz its own soundtrack with the launch of Rang De India (Cricket Anthem), a high-voltage musical tribute that turns every living room into a stadium gallery.
The hook “Rang De – Mohe Jeet Ke Rang Mein Rang De” is the emotional centre stump, a call to drench the country in the colours of victory, pride and shared heartbeat. Composed by Filmfare winner Sameer Uddin and belted out by powerhouse vocalists Sunidhi Chauhan and Vishal Dadlani, the peppy, chest-thumping track captures the rollercoaster rhythm of match days the nail-biting hush before a six, the eruption after a wicket, the all-night chants that echo from gullies to balconies.
As official colour partner of India Home Cricket through its long-standing tie-up with the BCCI, Asian Paints has long painted more than walls; it’s been colouring moods and memories. This anthem takes that philosophy full pitch, blending the brand’s core belief that colour is emotion made visible with the one sport that unites 1.4 billion hearts like nothing else.
The accompanying film sweeps across India’s cricket tapestry, families huddled around TVs, street kids swinging taped bats, grandparents whispering prayers, friends exploding in high-fives. Shot on a grand, colourful canvas in collaboration with creative agency Kinnect, it celebrates fans from every corner, every age, every language proving once again that cricket isn’t just a game; it’s the nation’s loudest, brightest shared palette.
Asian Paints managing director & CEO Amit Syngle put it plainly, “Cricket has a rare and powerful ability to unite India transcending regions, generations, and everyday routines to create moments of shared pride and belief… This anthem is our tribute to the emotions cricket ignites in millions of Indian homes, drawing the nation together, one lyric, one colour, one cheer, one heartbeat at a time.”
Kinnect, chief creative officer Neville Shah added, “For Asian Paints, colour has never been decorative. It’s expressive… It was our way of entering Indian living rooms this cricket season, not as a brand speaking, but as one celebrating the surge of emotion the game brings with it.”
So whether you’re daubing your walls or daubing your face in tricolour, this anthem promises to stick longer than any coat of paint humming in heads long after the final ball is bowled. In a country where cricket runs in the veins, Asian Paints just gave it a killer chorus.
Sports
Bharat Army joins Anil Kapoor in Prime Video’s Lalla Anthem
Supporters’ group features in T20 World Cup promo with Harbhajan Singh ahead of Super 8.
MUMBAI: When the crowd roars, even the anthem needs backup and the Bharat Army just brought the noise. India’s largest travelling cricket supporters’ group has been woven into Prime Video’s promotional track “The Lalla Anthem – A Warning From Subedaar”, released as Team India enters the Super 8 stage of the ongoing ICC Men’s T20 World Cup.
The high-energy anthem showcases Bharat Army members delivering coordinated chants, drum beats and fan sequences alongside actors Anil Kapoor and Radhikka Madan, former India spinner Harbhajan Singh and sports presenter Shefali Bagga. The collaboration spotlights the role organised fan groups play in electrifying match-day atmospheres during major international tournaments.
Bharat Army founder Rakesh Patel said, “Cricket for us is about passion, belief, and backing the team through every high and low. Being part of Lalla Anthem felt natural because the song carries that same fire and pride. It celebrates the spirit of standing together, which resonates with us at Bharat Army.”
The group is set for a strong presence in the stands, especially for India’s Super 8 clash against South Africa in Ahmedabad on 22 February, as part of its tournament travel programme. Bharat Army has been a fixture throughout the competition, organising supporter sections and fan engagement activities.
“The Lalla Anthem – A Warning From Subedaar” is composed by Rohan–Vinayak, written by Rishi Upadhyay and sung by Vishal Dadlani. The track promotes the upcoming action-drama Subedaar, starring Anil Kapoor, Radhikka Madan, Saurabh Shukla, Aditya Rawal and Mona Singh, directed by Suresh Triveni, which premieres on Prime Video on 5 March.
In a tournament where every cheer counts, Bharat Army’s cameo in the anthem proves fans aren’t just in the stands, they’re part of the soundtrack. Catch the reel on Instagram and feel the pulse before the next ball is bowled.
