Sports
Asian Paints colours cricket with a sonic six
Rang De India anthem unites 1.4 billion fans in beats, cheers and emotion.
MUMBAI: When the stumps fly and the crowd roars, India doesn’t just watch cricket, it paints the nation in pure, unfiltered feeling. Asian Paints has now given that electric buzz its own soundtrack with the launch of Rang De India (Cricket Anthem), a high-voltage musical tribute that turns every living room into a stadium gallery.
The hook “Rang De – Mohe Jeet Ke Rang Mein Rang De” is the emotional centre stump, a call to drench the country in the colours of victory, pride and shared heartbeat. Composed by Filmfare winner Sameer Uddin and belted out by powerhouse vocalists Sunidhi Chauhan and Vishal Dadlani, the peppy, chest-thumping track captures the rollercoaster rhythm of match days the nail-biting hush before a six, the eruption after a wicket, the all-night chants that echo from gullies to balconies.
As official colour partner of India Home Cricket through its long-standing tie-up with the BCCI, Asian Paints has long painted more than walls; it’s been colouring moods and memories. This anthem takes that philosophy full pitch, blending the brand’s core belief that colour is emotion made visible with the one sport that unites 1.4 billion hearts like nothing else.
The accompanying film sweeps across India’s cricket tapestry, families huddled around TVs, street kids swinging taped bats, grandparents whispering prayers, friends exploding in high-fives. Shot on a grand, colourful canvas in collaboration with creative agency Kinnect, it celebrates fans from every corner, every age, every language proving once again that cricket isn’t just a game; it’s the nation’s loudest, brightest shared palette.
Asian Paints managing director & CEO Amit Syngle put it plainly, “Cricket has a rare and powerful ability to unite India transcending regions, generations, and everyday routines to create moments of shared pride and belief… This anthem is our tribute to the emotions cricket ignites in millions of Indian homes, drawing the nation together, one lyric, one colour, one cheer, one heartbeat at a time.”
Kinnect, chief creative officer Neville Shah added, “For Asian Paints, colour has never been decorative. It’s expressive… It was our way of entering Indian living rooms this cricket season, not as a brand speaking, but as one celebrating the surge of emotion the game brings with it.”
So whether you’re daubing your walls or daubing your face in tricolour, this anthem promises to stick longer than any coat of paint humming in heads long after the final ball is bowled. In a country where cricket runs in the veins, Asian Paints just gave it a killer chorus.
Sports
Origen Realty appoints Poulomi Ray as Chief Marketing Officer
Seasoned marketer with nearly two decades’ experience to drive brand strategy for upcoming Gurgaon integrated development.
MUMBAI: Origen Realty has just laid the perfect foundation for its next big chapter and this time the blueprint comes with a marketing masterstroke. The real estate developer has appointed Poulomi Ray as its new chief marketing officer. With close to two decades of experience shaping high-impact brand narratives across the sector, Poulomi brings deep expertise in consumer insights, market evolution and strategic storytelling to the role.
She will lead the company’s overall marketing and brand direction, focusing on visibility, differentiation and market engagement as Origen Realty advances its integrated development plans in Gurgaon, to be rolled out in multiple phases.
Origen Realty has a legacy of 3 plys decades in the construction business and is now entering a fresh phase of growth with this large-scale project.
Commenting on the appointment, Origen Realty Management said, “Poulomi’s appointment aligns with our focus on building a strong, future-facing brand. Her ability to combine strategy with execution will be instrumental as we take the next steps in our journey.”
Poulomi Ray added, “I am incredibly excited to be part of the core leadership team of Origen Realty. The foundation of the brand is built on a legacy of 3 plus decades in the construction business. Now, as we embark on a new journey of an integrated development in Gurgaon in a few phases, I look forward to contributing to the company’s growth through cutting-edge marketing strategies and tech integrations.”
Poulomi previously held key marketing roles at Signature Global, DLF Limited, Paras Buildtech, MGM International USA and Hilton Hotels, among others.
In the competitive real estate landscape, where every project needs a compelling story, Origen Realty has chosen a leader who knows how to build more than just structures, she builds lasting brand connections. With Poulomi at the helm, the company’s Gurgaon vision is set to rise with sharper focus, stronger visibility and a fresh narrative that buyers will remember long after the keys are handed over.
