Brands
Wakefit appoints Parul Gupta as chief financial officer
Seasoned finance leader brings experience across telecom, fashion and biotech
BENGALURU: Wakefit has appointed Parul Gupta as chief financial officer, bringing on board a seasoned finance leader with nearly two decades of experience across telecom, e-commerce and biotechnology.
Gupta steps into the role after a brief stint at Syngene International, where she served as head finance for the large molecule business. Before that, she spent over seven years at Myntra, steadily rising through the ranks to become senior director business finance, where she oversaw key areas including supply chain, marketing, customer growth, international brands and omni channel operations.
Her career path reflects a steady climb through high-growth organisations and complex financial environments. At Aircel, she handled corporate controller responsibilities, financial reporting, audits and major systems implementations, while earlier roles at Airtel saw her managing planning, reporting and business analysis across multiple circles.
From telecom towers to fashion carts and biotech labs, Gupta’s journey has been anything but one note. Her appointment at Wakefit signals the company’s intent to strengthen its financial strategy as it continues to scale its presence in India’s fast-evolving home and sleep solutions market.
Colleagues describe her as a finance professional who blends rigour with agility, someone equally comfortable with balance sheets and big-picture growth plans. At Wakefit, she is expected to play a central role in steering financial discipline while supporting the brand’s expansion ambitions.
With Gupta at the helm of its finance function, Wakefit appears to be setting the tone for its next phase of growth, one spreadsheet at a time.
Brands
Zomato film highlights bias faced by women delivery partners
International Women’s Day campaign shines light on everyday stereotypes
MUMBAI: A food delivery may arrive in minutes, but the journey behind it can still carry a few outdated assumptions. This International Women’s Day, Zomato has released a new brand film that shines a light on the subtle but familiar biases faced by women delivery partners during their daily shifts. The campaign nudges viewers to rethink a simple idea that still surprises many people: a delivery partner’s ability has nothing to do with gender.
Instead of focusing on training for delivery partners, the film flips the perspective and gently turns the mirror towards society. Through a series of everyday moments, from collecting orders at restaurants to arriving at a customer’s doorstep, women delivery partners encounter reactions that many recognise all too well. Curious glances, surprised expressions and questions that hint at disbelief follow them along the route.
In a playful cinematic twist, the delivery partners break the fourth wall to address these reactions directly, offering light-hearted responses that quietly challenge the stereotypes.
The campaign also reflects a broader shift in India’s gig economy. As of February 2026, Zomato has more than 3,500 monthly active women delivery partners who collectively deliver over five lakh orders every month.
Eternal chief sustainability officer anjalli ravi kumar said building an inclusive platform economy requires both opportunity and acceptance. She said that as more women step into roles across urban last-mile logistics, the ecosystem around them must evolve to ensure they can work with confidence and dignity.
She added that enabling women to participate safely and comfortably in such roles is essential if India is to move closer to the goal of 70 per cent female workforce participation by 2047 under the broader vision of Viksit Bharat 2047.
Alongside the campaign, Zomato has been strengthening safety measures for women delivery partners. The company offers a 24 by 7 SOS emergency support system available in more than 800 cities, connecting partners to ambulance services, police and an internal response team when needed.
Women delivery partners also have the option to avoid certain delivery locations between 7 pm and 5 am if they feel unsafe. In addition, city-specific WhatsApp support groups in the top seven cities help women partners communicate easily, raise concerns and seek peer support.
For deliveries to hotels, lodges or guest houses, women partners can complete the order at the reception instead of going up to individual rooms. The delivery partner app also allows them to flag difficult or unsafe areas as black zones. More than 300 such zones have already been identified and temporarily marked unserviceable.
Through the film and these initiatives, Zomato hopes to spark a broader conversation about inclusion in the gig economy, one delivery at a time.
