Brands
Django Snaps Up Snabbit’s Digital Gig
Creative agency to turbocharge hyperlocal home-services brand’s growth.
MUMBAI: Django has just grabbed the quickest mandate in town and it’s all about getting chores done in a flash. India’s next-gen creative and digital agency Django has landed the digital and creative account for Snabbit, the hyperlocal quick-service platform that’s making domestic help feel more like food delivery than a day-long wait. Launched in 2024, Snabbit promises vetted, in-house professionals at your doorstep within 10–15 minutes for cleaning, laundry, kitchen help and other everyday household tasks. The app-driven, full-stack model aims to tidy up the notoriously fragmented and unorganised domestic-help sector with reliability and speed.
Under the new partnership, Django takes the reins on Snabbit’s entire digital playbook from overall strategy and social-media firepower to sharp storytelling that builds trust and cuts through the noise in the booming convenience-services space.
The tie-up comes as Snabbit pushes to widen its footprint across major Indian cities, chasing the growing tribe of time-starved urban households who want chores handled without the drama.
Both sides see the collaboration as more than a standard agency-client deal; it’s a joint mission to craft a crisp, modern narrative that positions Snabbit as the default, dependable answer to daily home hassles delivered fast, fuss-free and with zero second-guessing.
With Django’s creative edge now backing Snabbit’s rapid scaling ambitions, expect the brand’s digital presence to get noticeably snappier in the months ahead. In a market where convenience is the new currency, being able to summon help faster than you can say “laundry day” could prove a winning formula.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
