Brands
PeakAmp names Aditya Prakash and Akhil Yerawar as co-founders
Leadership expansion sharpens focus on India’s battery circular economy
GURUGRAM: PeakAmp, a young company tackling one of the electric vehicle sector’s messiest problems, has strengthened its leadership bench with two co-founder appointments as it gears up to scale its battery recycling ambitions.
The company has elevated Aditya Prakash to co-founder and appointed Akhil Yerawar as co-founder and chief strategy officer, signalling a sharper push towards building what it calls India’s most trusted end-of-life battery management platform.
Founded in 2024 by Vijay Gond and Aditya Sudhanshu, PeakAmp is developing a full-stack, technology-led system to collect, sort and recycle lithium-ion batteries. Its model spans everything from safe collection and segregation to second-life repurposing and high-purity material recovery. The goal is simple in theory but complex in practice: ensure that yesterday’s EV batteries power tomorrow’s progress instead of piling up as hazardous waste.
Yerawar, an IIM Raipur gold medallist with over a decade of experience across green energy, consulting, banking and consumer sectors, will steer strategic growth, investor relations, government partnerships and the commercial roadmap for second-life battery applications. His brief is to ensure the business scales in step with India’s rapidly expanding EV market.
Prakash, who has been part of PeakAmp’s journey from the early days, brings hands-on experience in battery recycling operations, circular supply chains and sustainability initiatives. As co-founder, he will oversee overall strategy and operations, focusing on expanding supply-chain networks, strengthening ecosystem partnerships and driving operational rigour across the battery lifecycle.
“I’m excited to step into this role at a pivotal time for both PeakAmp and India’s EV ecosystem,” said Prakash. “As electric mobility scales, reliable and compliant after-life solutions for batteries become essential. Our focus is to ensure every end-of-life battery is channelled back into productive use.”
Yerawar added, “India’s clean energy transition will only succeed if circular solutions keep pace with growth. By combining disciplined execution with commercially viable models, we aim to scale alongside the country’s EV momentum.”
India’s EV market is expected to expand rapidly over the next decade, bringing with it a wave of spent batteries. Industry estimates suggest recycling capacity may struggle to keep up with future demand. PeakAmp believes its integrated model, which includes diagnostics-led second-life deployment and material recovery of more than 99 per cent purity, can help close that gap.
With a broader founding team now in place, the company plans to deepen partnerships with OEMs, mobility operators and battery manufacturers, while investing further in technology for traceability, compliance and efficient resource recovery.
In a sector where power is everything, PeakAmp is betting that stronger leadership will keep the current flowing.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
