Brands
Kimchi meets kadhi as Mother’s Recipe cooks up Korean comfort at home
Digital-first video series shows how Korean flavours slip easily into Indian kitchens.
MUMBAI: When Korean cravings knock, Mother’s Recipe is answering with a desi ladle. The legacy food brand has rolled out a digital-first recipe video series that brings Korean-inspired dishes into everyday Indian kitchens, promising global flavour without the fuss of unfamiliar tools, ingredients or marathon prep sessions.
The new series leans into a simple insight: curiosity around Korean food is high, but confidence in cooking it at home often isn’t. As Korean flavours continue to dominate menus, screens and social feeds, many home cooks are looking for a starting point that feels familiar. Mother’s Recipe steps into that gap, showing how a few trusted sauces can recreate much-loved flavours while keeping the process quick, approachable and rewarding.
Anchored in the idea “MOM-FU: Maa ka pyaar in a Korean avatar”, the campaign features five recipes designed to demystify Korean-style cooking. The line-up includes Korean Spicy Paneer, Korean Spicy Noodles, Korean Bibimbap, Korean Fried Rice and Korean Veg Dakgalbi, each adapted for Indian kitchens and busy routines.
The videos spotlight how familiar pantry staples do the heavy lifting. Korean Spicy Paneer is prepared using soya bean sauce, garlic chilli sauce and red chilli sauce. Korean Spicy Noodles combine desi Szechwan sauce, green chilli sauce, soya bean sauce and chilli vinegar, while Korean Bibimbap relies on chilli vinegar and soya bean sauce for its signature balance. Korean Fried Rice and Korean Veg Dakgalbi follow the same philosophy, recreating Korean-style comfort with ingredients that are easy to find and simple to use.
Each recipe is broken down into clear, confidence-boosting steps, aimed at first-timers as much as seasoned home cooks. The focus stays firmly on ease, showing that experimenting with global flavours does not have to mean complicated cooking or long hours in the kitchen.
Speaking about the thinking behind the series, Mother’s Recipe executive director Sanjana Desai said home cooking is evolving along with taste. She noted that while care has always been at the heart of cooking, younger consumers are increasingly eager to explore global cuisines at home. Korean food, she added, is a natural fit for this curiosity, and the series aims to make those flavours simpler to try using familiar sauces, without taking away from the joy of cooking.
The campaign will be amplified across digital platforms through short-form videos and social-first storytelling, supported by high-quality visuals and recipe-led content designed for food, lifestyle and culture-focused media. Rather than shouting about novelty, the narrative stays grounded in everyday cooking moments and the small thrill of trying something new at home.
With this digital-first push, Mother’s Recipe continues to balance tradition with changing tastes, inviting consumers to bring Korean-inspired flavours to the table in a way that feels less like a culinary leap and more like a natural next step in the home kitchen.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
