Brands
Cars24 reveals new logo and look to focus on customers
From bold beginnings to a friendlier face, Cars24 refreshes its identity
GURUGRAM: Cars24 is putting the brakes on its all-caps past and steering into a calmer, more human identity. The company has unveiled a refreshed brand as it evolves from a fast-scaling transaction platform into a long-term car ownership ecosystem.
When Cars24 first hit the market in 2015, the aim was simple: get noticed fast. The bold, all-caps CARS24 shouted its presence in a fragmented, opaque market. And it worked. But as the platform became part of people’s lives at different stages, moving cities, expanding families, reassessing needs, the once-loud identity began to feel out of place.
“Being loud helped in the beginning,” said Cars24 founder and CEO Vikram Chopra. “Now, as the company has matured, our work speaks for itself. The new look reflects who we are today: calmer, more human, and focused on earning trust over time.”
The new Cars24 identity swaps all caps for sentence case and introduces an open circular logo. The circle symbolises continuity rather than completion, echoing the real-life cycle of car ownership where cars change hands and needs evolve. Its open form suggests flexibility and movement, rather than closure.
The familiar blue has also been replaced with a brighter, more vibrant shade, signalling attentiveness, warmth, and a human approach. Cars24 says the new look shows that trust does not have to feel distant, and scale can coexist with friendliness.
More than 1,200 hours of design work went into creating a brand that is simple, enduring, and adaptable. While products and services will continue to evolve, the refreshed identity is meant to stay relevant as Cars24 accelerates into its next phase of growth.
With this makeover, Cars24 is putting its mission front and centre: Better drives, better lives, helping customers make smarter choices while keeping support and systems reliable as needs change over time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
